STRATEGY

Take My Franchise, Please

Candy Bouquet International CEO Margaret McEntire wants to help build America from within by giving her franchises away to franchisees who set up shop in inner cities. It could be a sweet deal if her proposal passes through Congress.
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The Inner City 100

Plans

From Magic Johnson's mouth to Margaret McEntire's brain to Bill Clinton's ear. Thus traveled an idea that McEntire, CEO of Candy Bouquet International Inc. (#37), in Little Rock, hopes will revitalize poor neighborhoods and give franchisers like her new reach.

McEntire met Johnson in April 2000 at the Inner City 100 awards dinner, where her company was honored and he was a speaker. Over dinner Johnson told the candy entrepreneur how he was bringing Starbucks and other retail stores to inner cities in unique joint ventures. "That night I said to my husband, 'Jay, we can do better than that!" says McEntire. "We can give franchises away!"

Her idea was elegant in its simplicity. Candy Bouquet and other franchising companies would waive the initial fees (which average $30,000 in the industry) for franchisees who were setting up shop in inner cities. Congress, meanwhile, would modify tax law to give franchisers a tax break for the waived fees. "Most of the people I talked to were all for this because they're not giving up anything," says McEntire, who presented her plan to the International Franchise Association last year. "The company owners gain franchises. The franchisees earn a living. And by concentrating businesses in these areas, we're rebuilding America from within."

Last summer McEntire sent her proposal to Clinton, an old Arkansas pal. ("Our daughters took dancing classes together," she recalls fondly.) The then-president passed the idea on to members of his economic-development staff. The fate of McEntire's idea in a Republican administration is not yet clear, and at press time the proposal was awaiting Senate sponsorship. "A lot of people have been interested in taking it to committee," says McEntire. "It shouldn't matter whether you're a Democrat or a Republican. Saving the cities is a feather in anybody's cap."


The Inner City 100

City Lights
There are a million stories in the inner cities. These are some of them.
Winnebago Take All Team 2000 Staffing Services (#62)
Visible Signs of Relief Robinwood Inc. (#29)
In the Bank Sherman Assembly Systems (#95)
The English Impatient Crystal Window & Door Systems Ltd. (#86)
Fish Fry Clearwater Fisheries (#21)
Border Fulfillment Miratek Corp. (#22)
My Customer's Customer, Myself Integrated Packaging Corp. (#75)
Take My Franchise, Please Candy Bouquet International Inc. (#37)
After-School Special GreatAmerica Leasing Corp. (#27)
All About Eaves Aztec Roofing & Sheetmetal Corp. (#58)

Comeback Markets
Most companies have taken a pass on the huge inner-city service market. Some smart CEOs are eagerly filling the void.

Who Wants to be a Milliner?
The story of this year's #1 Inner City 100 company.

The Inner City 100 Almanac
Fast facts about the Inner City 100 CEOs and their businesses.

The List
The fastest-growing private inner-city companies.


Please e-mail your comments to editors@inc.com.

Last updated: May 1, 2001

LEIGH BUCHANAN | Staff Writer | Editor-at-large, Inc. Magazine

Leigh Buchanan is an editor-at-large for Inc. magazine. A former editor at Harvard Business Review and founding editor of WebMaster magazine, she writes regular columns on leadership and workplace culture.




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