How do you reconcile a love for Hollywood glitz with an admiration for cost-conscious Asian filmmaking? Ask Robert Cain.
Who: Robert Cain, 39
What: Cain's start-up, Silk Road Productions, will produce Hollywood-caliber movies in Asia.
Why: Crouching Tiger, Hidden Dragon grossed more than $125 million in the United States. Cain hopes to emulate CTHD's success, marrying Western marketing acumen with the artistic and cost advantages filmmakers find in Hong Kong and Taiwan.
Where: Silk Road's Los Angeles home is a feng-shui'd office at a consulting company where Cain works part-time.
Roots: Born in New York City. Father: a former executive at Federated Department Stores. Mother: a onetime assistant to film mogul Arthur Krim, and president of the Perry Como fan club.
First sign that his future lay to the east: Became devoted to the television series Kung Fu, starring David Carradine, at age 10.
Second sign: At Harvard, learned Mandarin and met his Korean wife, Suki, then a student at Wellesley, with whom he has two children.
First asian idyll: Lived in Hong Kong's Happy Valley from 1987 to 1989.
"Hong Kong makes New York look like a sleepy backwater."
Reality check: Returned to the States to news of the Tiananmen Square massacre.
Crossroads: Chose Wharton over film school.
Film biz debut: Got a job working for 90210 producer Aaron Spelling developing feature films.
Proudest credit: The Kurt Russell film Breakdown, which Roger Ebert called "a fine thriller. ... Its ending is unworthy of it."
Hollywood legend he most wants to be: Famed MGM producer Irving Thalberg.
Response to reminder that Thalberg died at 37: "Well, except that part."
Hardest thing about his biz: In Hollywood, Cain says, people back out of deals.
His top priority: Raising $100 million, 60% in debt and 40% in equity.
What $100 million buys: Five to seven movies with budgets under $20 million.
How you say "exit strategy" in mandarin: By lapsing into English, Cain jokes.
MIKE HOFMAN was previously editor of Inc.com and a deputy editor at Inc. magazine, which he joined in 1996. The site was nominated for a National Magazine Award for Digital Media in 2010, and was named the best business website by Folio Magazine. In 2006, Hofman was part of a team of writers nominated for a Webby Award for best business blog. He lives in New York City. @mikehofman