Can't wait for the competition to begin in Salt Lake City? No need to. Local companies are already duking it out for a profitable piece of the $972 million in local income the Olympiad is expected to produce. Utah-based O.C. Tanner Co., a provider of employee-recognition awards, is donating its services to produce all the medals for the 2002 winter games. In return, the company expects to sell millions in commemorative Olympic merchandise. Of course, the commercial outcome of the games is far from certain. Jake Boyer of the Boyer Co. is heading up construction on the Gateway, a $375-million redevelopment project, which the developers hope will capitalize on the Olympic windfall. But that's only if Boyer can complete the project before the games begin. "You can't imagine the pressure," he says.


High Concept
The Loan Ranger
Eyes on the Rides
You're Nobody Till Somebody Collects You
When I Snap My Fingers, You Will Wake Up and Go National

Enter the Dragon


Main Street
Where Men are Men and Women Buy Limoges

Food for Thought

And They're Off

60-Second Business Plan
Hell-Bent for Lather

Business for Sale
Hey, Sailor, Wanna Get Lucky?

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