Letter From the Editor

If starting a business is a way of imposing order on the world, so too is creating -- or re-creating -- a magazine. You take a look at what's happening in the world around you, think about what you expect to happen in the future, and work to design something -- in this case, the new Inc that you're seeing here -- that speaks to the spirit of the age.

It strikes me that, at any given time, people organize themselves around scarcity. In the past two decades, business has come to dominate our culture as never before. And in today's business environment, nothing is scarcer than meaning. As a result of rapid technological change, the globalization of markets, and the brutal demands of Wall Street, working life for many has become increasingly harsh. Our organizations expect more and more of us, to the point that the traditional boundaries between work and life have been all but obliterated. During times such as these, we lose sight of a sense of purpose in what we do, that elusive but vital sense of how our daily work contributes to the richness of our lives.

The effort to reclaim our lives will, I believe, be one of the driving forces in our culture in the years ahead. It will lead to an unleashing of creativity as people search for new ways to harness the energy of the start-up to build organizations that enable them to rediscover the satisfaction of good work and the contentment that comes only from a life fully lived. This entrepreneurial renaissance will manifest itself in the creation of businesses designed not just to grow, but to grow us.

The new Inc is meant to be a showcase for that spirit of invention that will shape the coming years.

Inc's new visual personality, crafted by a team led by Patrick Mitchell, creative director of our G+J Business Innovator Group, is a reflection of the entrepreneurial process. Launching a company -- quitting a job, setting off on one's own, reinventing a life -- is a lot of things, but it is never boring. Transforming an idea into something real, something tangible, makes every moment vivid. Our goal here was to create a new look for the magazine that, like entrepreneurial life itself, is big, bold, and dramatic.

At the same time, we've rethought the editorial organization of the magazine, creating three new sections. Incubator revels in the relentless innovation characterizing the Inc landscape and is a showcase for the fruits of that invention: new technologies, new products and services, entirely new business models.

The Whole New Business Catalog is our reimagined management section and reflects our conviction that superior execution is the only lasting source of competitive advantage in today's rapidly changing marketplace. The Whole New Business Catalog features the best practices of growth companies -- approaches to solving problems and capitalizing on opportunities that have been born and bred in the cauldron of real-world competition.

Our third new section, The Inc Life , is based on one simple truth: owning a business changes everything. Entrepreneurs face a unique set of opportunities and hurdles in their personal lives. The Inc Life is designed to help you navigate those choices, to help you create not just a great business but a great business life.

Of course, some things haven't changed. In Street Smarts , Norm Brodsky is still dispensing the type of advice that comes only from a lifetime of company building. The wildly popular Business for Sale is still around, although in a new location in the front of the magazine. Most important, the mission of the magazine remains what it has always been: to take you behind the scenes of the most inspiring small emerging companies, to identify and explore provocative new management ideas -- in short, to be the companion and guide for those of you who have chosen to set out on your own voyage of independence.

Please e-mail your comments to editors@inc.com.