Peter Valcarce is a direct marketer with a mission: to get Republicans elected.
WHO: Peter Valcarce, 39
WHAT: President of Arena Communications, a $3.9-million direct-marketing company based in Salt Lake City. Valcarce owns 60% of Arena; partner James Ohman owns the rest.
WHY: To help Republicans get elected.
ROOTS: Son of orchard owners in Utah.
FIRST VOTE: Pulling the lever for Ronald Reagan in 1980 while an 18-year-old freshman at Brigham Young University.
FIRST POLITICAL JOB: Working in the Utah office of Senator Orrin Hatch.
WHY DEMOCRATS ARE BAD FOR THE ECONOMY: When Democrats took control of the Senate in 1987, Hatch lost his post as Labor Committee Chairman -- so Valcarce lost his job.
STUMPED: Worked on Salt Lake City's first Olympics bid. Managed a losing congressional campaign in Utah.
HOUSE OF UNREPRESENTATIVES: Valcarce launched Arena in 1996. Clinton's easy victory that year meant that few Republican challengers won House seats. But four of Arena's first five clients were elected. The fifth -- Jane Swift, of Massachusetts -- lost her House bid but went on to become the youngest governor in the United States.
MOST CONSERVATIVE CLIENT: Utah representative Christopher Cannon, one of the 13 House managers during Clinton's impeachment.
FAVORITE CLIENT: New Mexico representative Heather Wilson. "You can see her becoming a fast-rising star in the party."
RANKING CLIENT: George W. Bush
WHERE VALCARCE WAS DURING THE FLORIDA RECOUNT: Tahiti, on a cruise booked before the chads hit the fan. "I felt a little out of it because the ship only received a one-page summary of the news each day," he says.
A JANUARY SURPRISE: At a fete Valcarce threw for his clients at a D.C. restaurant during inaugural festivities, an uninvited guest caused a stir: Monica Lewinsky. "She looks just like she does on TV," Valcarce says.