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Start-up Strategies: Early to Web

Dot-coms, schmot-coms. When you're launching any kind of company with limited resources, the Internet can be your best friend.

By Leigh Buchanan |  @LeighEBuchanan   | 
 

The Fourth Annual Inc Web Awards: Start-up Strategies

Start-up Strategies

The word Internet no longer appears in the first sentence -- or even in the executive summary -- of every other new business plan. But thumb through a few pages, and it'll turn up. Maybe in the section on marketing. Or customer relations. Or procurement. That change in emphasis bespeaks a change in attitude. Founders who a few years ago gazed upon the Web and thought "What a great place to start a business" now dream of starting a business that -- oh, by the way -- uses the Web.

The start-up category of Inc's Web Awards honors companies that have most effectively used the technology in their launch. These entrepreneurs don't view their businesses as strict dot-coms: many disparage the term. Yet all insist that their companies wouldn't exist without the Net.

The Fourth Annual Inc Web Awards

Start-up Strategies
Rock Star
Virginia Is for Manufacturers
The Absolutist
A Sharper Image
The Dirtbag Demographic

Please e-mail your comments to editors@inc.com.

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    • Leigh Buchanan

    Leigh Buchanan is an editor at large for Inc. Magazine. A former editor at Harvard Business Review and founding editor of WebMaster magazine, she writes regular columns on leadership and workplace culture, and she contributes Inc.'s capsule book reviews, "A Skimmer's Guide to the Latest Business Books."


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