Inc. Magazine: October 1, 2003
Features
- What Is The Good Life?
- Entrepreneurs create their own lives, rather than sign on to someone else`s concept of what`s important or fun or satisfying. So this month, Inc. devotes 12 pages to how different business owners define the good life, be it through wealth or time with kids--or just a really great suit. .
- " I have one life, and it must come together."
- Inc. gathered five entrepreneurs to define what The Good Life means to them and how they're living it.
- " I need to be able to anywhere and do anything."
- Around the world in 365 days. Ondine Cohane
- " My focus is my children."
- For one restaurateur, there`s always room at the table for family. Riza Cruz
- "Material things aren't about money, but lifestyle."
- An A-Z guide to living large. Amy Goldwasser
- Breaking Free From Budgets
- Exasperated by budgets that hamstring creativity, a growing number of companies are tossing off financial constraints--and still holding the line on spending. Suzanne McGee
- Oil Slicks
- Tim Marquez and Rod Eson were on their way to revolutionizing the oil industry when they ran into Erin Brockovich, Katie Couric, Enron, and a confluence of problems that would tear them apart. Tahl Raz
- The Zentrepreneur
- Restaurateur Phil Suarez has built his successful business intuitively--perhaps proving that you can`t succeed if you`re bored. Adam Hanft
- Are You Ready For Some Football Clichés?
- Sure, too many coaches write books that try to apply the lessons of football to the world of business. But there really are some management lessons that can be learned on the gridiron. Patrick J. Sauer
Priority
- Small-Business Ethics: Courting Trouble
- For most entrepreneurs, a little shamelessness is indispensable. In Kentucky, Tina Conner took that impulse a step too far. Nadine Heintz
- Marketing: What A Smile Means
- Forget what they say. It`s how focus groups smile and smirk that matters. Bobbie Gossage
- The Boom Revisited: Those Weren't The Days?
- Clinton economist Joseph E. Stiglitz ponders his legacy. Mike Hofman
- Capital: Minority Banks Are Called to Account
- California`s Chinese banks come under fire for being, well, too Chinese. Patrick J. Sauer
- Trade: Small Biz Barges Into Cuba
- Get this: Fidel Castro hates dissent, yet he appears to like American entrepreneurs. Anton Piëch
- Extending The Brand: Web Sets Sites on TV
- Dot-coms will be right back...after a commercial break, that is. Nicole Gull
- Healthcare: Candidates` Take on Premiums
- An owner`s guide to the Democratic presidential candidates` proposals. Alison Stein Wellner
Briefs
- America`s Newest Entrepreneurial Patron
- Disney to sponsor SBA center...And no, Mickey won`t be teaching. Rod Kurtz
- Sued Over the Dress Code
- Talk about a fashion don`t. Cara Cannella
- How to Make Friends...
- Forget the Rotary Club: You can now build your professional network online. Bobbie Gossage; Matthew Fogel
- Telecommuter Denied Jobless Benefits
- The physical world trumps the virtual one, at least where unemployment benefits are concerned. Patrick J. Sauer
- IPO an Inner City 100 First
- Molina Healthcare becomes the first Inc. Inner City 100 company to go public. Jess McCuan
Hands On
- Strategies: A Perfect Brainstorm
- What cutting-edge science tells us about mastering the art of the brainstorm. Plus: Why do the best ideas always seem to happen in the shower? Alison Stein Wellner
- Sales: Getting to No
- Y2 Marketing is extra-picky about its customers--so picky that its sales staff often won`t take yes for an answer. Nicole Gull
- Managing: The 90-Day Difference
- Why do some new managers succeed while others fail? It all depends on the first three months. Mike Hofman
- Case Study: Surviving The New Economy
- He soared, he crashed, he merged. Then his new parent went bankrupt. Should he buy his company back? Nadine Heintz
- Marketing: Finding The Right Keyword
- Marketing via search engines like Yahoo and Google isn`t as easy or cheap as it used to be. But it`s still a great way to get the word out, if you`re smart about it. Ellen Neuborne
- Ask Inc.: Do I have to go to school?
- Sales strategies for people who positively hate to sell. Plus: Do you need a college degree to be an entrepreneur?
Columns
- Street Smarts: The Answer Man
- What do you do when an employee starts a competing business? Nothing, says the Answer Man. Norm Brodsky
- What's Next: Internet Phone Service Is Here
- Bad news for your phone company: Good, cheap Internet phone service is finally here. Robert X. Cringely
- Grist: The Inevitable Rise of the Entrepreneur
- The survival of the fittest doesn`t always mean the survival of the biggest. Indeed, the natural life cycle of the American economy always eventually favors the entrepreneur. Adam Hanft
In Every Issue
- Letter From The Editor: To the Good Life
- It`s not just what they do at work that makes the readers of Inc. different from the readers of other business magazines. It`s also the way they live. John Koten
- Mail: Parley for Profit
- Savvy negotiating pays off; the one thing more painful than PowerPoint; hammering home the value of a sound business plan. Inc. Staff
October on the Web
- Calling The Plays
- As the latest leadership tome written by a football coach hits the shelves--Jon Gruden's Do You Love Football?!: Winning With Heart, Passion and Not Much Sleep--Patrick J. Sauer looks at just how much business owners can learn from the NFL elite in "Are You Ready for Some Football Cliches?" on page 96. Are you a boardroom Billick? Join the discussion on Inc.com at www.inc.com/keyword/NFL.
- Finding Inspiration
- Ways for entrepreneurs to find and develop inspiration for their businesses. .
- No More Budgets
- Q&A with Jeremy Hope and a book excerpt from his book, Beyond Budgeting from Harvard Business School Press. .



