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Inc. Magazine: October 1, 2003

Features

What Is The Good Life?
Entrepreneurs create their own lives, rather than sign on to someone else`s concept of what`s important or fun or satisfying. So this month, Inc. devotes 12 pages to how different business owners define the good life, be it through wealth or time with kids--or just a really great suit. .
" I have one life, and it must come together."
Inc. gathered five entrepreneurs to define what The Good Life means to them and how they're living it.
" I need to be able to anywhere and do anything."
Around the world in 365 days. Ondine Cohane
" My focus is my children."
For one restaurateur, there`s always room at the table for family. Riza Cruz
"Material things aren't about money, but lifestyle."
An A-Z guide to living large. Amy Goldwasser
Breaking Free From Budgets
Exasperated by budgets that hamstring creativity, a growing number of companies are tossing off financial constraints--and still holding the line on spending. Suzanne McGee
Oil Slicks
Tim Marquez and Rod Eson were on their way to revolutionizing the oil industry when they ran into Erin Brockovich, Katie Couric, Enron, and a confluence of problems that would tear them apart. Tahl Raz
The Zentrepreneur
Restaurateur Phil Suarez has built his successful business intuitively--perhaps proving that you can`t succeed if you`re bored. Adam Hanft
Are You Ready For Some Football Clichés?
Sure, too many coaches write books that try to apply the lessons of football to the world of business. But there really are some management lessons that can be learned on the gridiron. Patrick J. Sauer

Priority

Small-Business Ethics: Courting Trouble
For most entrepreneurs, a little shamelessness is indispensable. In Kentucky, Tina Conner took that impulse a step too far. Nadine Heintz
Marketing: What A Smile Means
Forget what they say. It`s how focus groups smile and smirk that matters. Bobbie Gossage
The Boom Revisited: Those Weren't The Days?
Clinton economist Joseph E. Stiglitz ponders his legacy. Mike Hofman
Capital: Minority Banks Are Called to Account
California`s Chinese banks come under fire for being, well, too Chinese. Patrick J. Sauer
Trade: Small Biz Barges Into Cuba
Get this: Fidel Castro hates dissent, yet he appears to like American entrepreneurs. Anton Piëch
Extending The Brand: Web Sets Sites on TV
Dot-coms will be right back...after a commercial break, that is. Nicole Gull
Healthcare: Candidates` Take on Premiums
An owner`s guide to the Democratic presidential candidates` proposals. Alison Stein Wellner

Briefs

America`s Newest Entrepreneurial Patron
Disney to sponsor SBA center...And no, Mickey won`t be teaching. Rod Kurtz
Sued Over the Dress Code
Talk about a fashion don`t. Cara Cannella
How to Make Friends...
Forget the Rotary Club: You can now build your professional network online. Bobbie Gossage; Matthew Fogel
Telecommuter Denied Jobless Benefits
The physical world trumps the virtual one, at least where unemployment benefits are concerned. Patrick J. Sauer
IPO an Inner City 100 First
Molina Healthcare becomes the first Inc. Inner City 100 company to go public. Jess McCuan

Hands On

Strategies: A Perfect Brainstorm
What cutting-edge science tells us about mastering the art of the brainstorm. Plus: Why do the best ideas always seem to happen in the shower? Alison Stein Wellner
Sales: Getting to No
Y2 Marketing is extra-picky about its customers--so picky that its sales staff often won`t take yes for an answer. Nicole Gull
Managing: The 90-Day Difference
Why do some new managers succeed while others fail? It all depends on the first three months. Mike Hofman
Case Study: Surviving The New Economy
He soared, he crashed, he merged. Then his new parent went bankrupt. Should he buy his company back? Nadine Heintz
Marketing: Finding The Right Keyword
Marketing via search engines like Yahoo and Google isn`t as easy or cheap as it used to be. But it`s still a great way to get the word out, if you`re smart about it. Ellen Neuborne
Ask Inc.: Do I have to go to school?
Sales strategies for people who positively hate to sell. Plus: Do you need a college degree to be an entrepreneur?

Columns

Street Smarts: The Answer Man
What do you do when an employee starts a competing business? Nothing, says the Answer Man. Norm Brodsky
What's Next: Internet Phone Service Is Here
Bad news for your phone company: Good, cheap Internet phone service is finally here. Robert X. Cringely
Grist: The Inevitable Rise of the Entrepreneur
The survival of the fittest doesn`t always mean the survival of the biggest. Indeed, the natural life cycle of the American economy always eventually favors the entrepreneur. Adam Hanft

In Every Issue

Letter From The Editor: To the Good Life
It`s not just what they do at work that makes the readers of Inc. different from the readers of other business magazines. It`s also the way they live. John Koten
Mail: Parley for Profit
Savvy negotiating pays off; the one thing more painful than PowerPoint; hammering home the value of a sound business plan. Inc. Staff

October on the Web

Calling The Plays
As the latest leadership tome written by a football coach hits the shelves--Jon Gruden's Do You Love Football?!: Winning With Heart, Passion and Not Much Sleep--Patrick J. Sauer looks at just how much business owners can learn from the NFL elite in "Are You Ready for Some Football Cliches?" on page 96. Are you a boardroom Billick? Join the discussion on Inc.com at www.inc.com/keyword/NFL.
Finding Inspiration
Ways for entrepreneurs to find and develop inspiration for their businesses. .
No More Budgets
Q&A with Jeremy Hope and a book excerpt from his book, Beyond Budgeting from Harvard Business School Press. .

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