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Inc. Magazine: January 1, 2004

Features

Entrepreneurs of the Year
Be fast, be frugal, be right. These are the business principles that spurred Janie and Victor Tsao to transform their home-based start-up into a $500 million powerhouse that Cisco Systems just couldn't resist buying. Ian Mount
How I Did It: Roxanne Quimby
Building a company has been a lesson in balancing ambition and compromise for the co-founder of Burt's Bees. Susan Donovan
Letters to Bush
Re: The entrepreneurial owners of successful, fast-growing companies have some suggestions, compliments, and a few grievances to air when it comes to doing business under the Bush administration. FYI, Mr. Bobbie Gossage
High Noon in Aisle Five
If Rupert Murdoch's boys rode into your company's territory, what would you do: run for the hills or stay and fight? In the tradition of Gary Cooper's greatest role, the guys at one advertising company decided to stand tall. Joseph Rosenbloom

Priority

Spotlight: Backing Away from Free Trade
Why Democrats have strayed from Bill Clinton's policies on trade. Elizabeth Wasserman
Global Trends: Where It's a Woman's World
Looking for enterprising women? We suggest you head south. Bobbie Gossage
Five Ideas to Watch
Slurpees, planes, and cars improved; collect and trade...payroll; and one classical way to score in business. Nadine Heintz
Controversy: Leavitt to Bush's EPA
People dress as trout to protest Bush's new EPA chief. Jess McCuan
Human Resources Department: Hiring, Hollywood Style
What Hugh Grant and your marketing assistant may have in common. Bobbie Gossage
Security: Safer Harbors, Higher Fees
New Coast Guard rules could make shipping more expensive. Rod Kurtz
Mistakes: What Not To Do in a Press Release
The company that made the MGM lion roar in a not-so-good way. Nicole Gull
Q& A: Darrell Issa Recalls...Gray Davis, Among Others
Having revolutionized California politics, Darrell Issa takes a few questions from us. Mike Hofman

Briefs

Temp Hiring Signals Economic Recovery
Are factories filled with temps reason to rejoice? Nadine Heintz
Google Update Draws Criticism from Small Biz
Google changes the way it sells keyword ads. Rod Kurtz

Hands On

Managing: Why Can't We Be Friends?
Small companies may be informal, but there's a big difference between being a boss and being a buddy. Nadine Heintz
Case Study: Taking a Niche Player Big-Time
Keurig Inc. has transformed office coffee with its unique, one-cup-at-a-time system. Can it do the same for the at-home market--with machines that cost $250 each? Michelle Leder
Finance: A Chorus of Angels
After years of flying solo, angel investors are forming into groups--and changing the rules for cash-hungry entrepreneurs. Suzanne McGee
Benefits: Passing the Buck
A new health care tactic aims to lower costs by forcing employees to do a better job managing their own health expenses. Alison Stein Wellner
Getting Started: Charging Ahead
Half of all start-ups are financed with credit cards. But be careful: Sky-high interest could bury you for years. Bobbie Gossage
Ask Inc.: Daddy Dearest
What's a son to do when his father--who also happens to be his boss--won't take him seriously? Plus: Stop cold-calling now.

The Inc. Life

Trends: Wheeling and Dealing
The entrepreneurial set has taken wheeling and dealing to a whole new venue: go-kart courses. It's the new golf. Larry Olmsted
House Calls: Office Services
Time-management tip: Have your barber, manicurist, masseuse, or detailer come to your shop, not you to their's. Rory Evans
Private Lives: Powder Ranger
When winter sports thrills turn into nasty spills, ski patroller Alyson Dutch rides to the rescue. Stephanie Clifford
Essentials: Things I Can't Live Without...
For Stephen Maharam, a principal in his family's textile company, gorgeous gadgets are for buying. A photograph is for dreaming. Riza Cruz
Quick Picks
January's downtime distractions include Toshiba's Portégé M205, Sierra Wireless's Voq, and a good book, The Anatomy of Hope. Inc. Staff

Columns

Street Smarts: The Thin Red Line
Sometimes, success--or failure--is just one decision away. Norm Brodsky
Grist: What's in Store for '04
From "perfect storming" to CEOs as name-brands, here are some trends poised to take shape in 2004. Adam Hanft

In Every Issue

Letter from the Editor
Limited access to capital can actually make business owners smarter and their companies stronger. If you doubt this, read our cover story on Inc.'s Entrepreneurs of the Year. John Koten
His Pond Runneth Over
The pond guy, the dog lady, and more.

January on the Web

Starting Up On a Budget
Breaking out the plastic is one way entrepreneurs fund their fledgling businesses, as Bobbie Gossage discusses in "Charging Ahead" on page 42. But it's not the only way. Inc.com showcases entrepreneurs' tips, strategies, and success stories of starting up on a shoestring at www.inc.com/keyword/bootstrap.
How I Did It on Inc.com
Strangely enough, Roxanne Quimby's decidedly anticapitalistic lifestyle led her to start Burt's Bees, a manufacturer of natural personal-care products. Read more about how Quimby and other successful entrepreneurs run their businesses in a new section called How I Did It at www.inc.com/keyword/howididit.
Angel Investors Directory
Angel investors are joining forces and forming networks to help fund promising ventures. How do you find a few that might give your business a second look? Try using Inc.'s directory at www.inc.com/keyword/angelnetwork.
Search the Inc. 500
Did you know you can search present and past Inc. 500 lists for free on Inc.com? Go to www.inc.com/keyword/inc5002003 to see this year's winners, as well as winners from as far back as 1982.
Win a Technology Makeover!
Are you spending more time troubleshooting your office technology than using it? If so, it might be time for a technology makeover. Enter the Microsoft Technology Makeover Sweepstakes, and you could win up to $75,000 in desktops, notebooks, printers, servers, and software--all installed for free. Go to www.inc.com/keyword/techstation for details.

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