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Inc. Magazine: February 1, 2004

Features

The Mouth Will Rise Again
Fresh from losing several billion dollars and his job at AOL Time Warner, Ted Turner returns to his entrepreneurial roots: "Leave your gun at the cash register and line up for work!" John Anderson
How I Did It with Dany Levy
Marrying the immediacy of the Internet to the ephemera of what's hot created one sweet, and profitable, company. Bobbie Gossage
The Well-Balanced Life
It turns out that a better life can lead to a better business. Inc. suggests three paths to getting more out of each. Donna Fenn, Jess McCuan, and Stephanie Clifford
The Ride of His Life
Robert Klick's fifth business wowed Oprah, bowled over Kelly Ripa, and put him cheek by jowl with Russell Crowe. Too bad this amazing celebrity run had to end in work, work, work. Patrick J. Sauer
Happiness Pays
PaeTec Communications is fiercely dedicated to two things: worker contentment and inexorable growth. The company's relentlessly focused CEO takes personal responsibility for both. David Dorsey

Priority

Spotlight: Fishing Off the Company Pier
They say you shouldn't date an employee. But maybe they're wrong. Bobbie Gossage
Competition: Barring Prison Labor
Your top rival? He may well be a guy serving 10 to 20. Bobbie Gossage
Five Ideas to Watch
The perfect Valentine's Day gift; a weather watchdog; cool skis; and some heady news for trademark holders. Patrick J. Sauer with Cara Cannella and Bobbie Gossage
Q&A: Talking Shops
Shopping maven Paco Underhill on how malls can save themselves. Nicole Gull
Thee Inc. Quiz: Hail to the Chiefs
Test your knowledge about U.S. Presidents, their policies, and the examples of leadership they provide. Patrick J. Sauer
Obit: The End of a Pipe Dream
First, the government backed David Stone's loan. Then it arrested him. Patrick J. Sauer
A Win for Arbitration, But Do You Ultimately Lose?
Surprising news about arbitration. Lora Kolodny

Hands On

Strategies: Flexing Your Pricing Muscles
Despite years of almost no inflation, you may have more pricing power than you think. Here's how to exercise it without bruising yourself in the process. Nadine Heintz
Finance: The Rent-To-Own CFO Program
Think you can't afford to bring on a CFO? No problem: Rent one instead. Susan Hansen
Getting Started: The First Employee
Each year, thousands of sole proprietors double the size of their businesses by hiring their first employee. But how do you know when--and whom--to hire? Eric Wahlgren
Marketing: Taming the Beast
Affiliate marketing is inexpensive and effective--provided you keep your affiliates on a short leash. Ellen Neuborne
Case Study: To Franchise, or Not To Franchise
A restaurateur ponders taking the leap into franchising. Rod Kurtz
Ask Inc.: Do I Deserve a Raise?
How to review your own performance; networking like a pro. Inc. Staff
Personal Finance Extra: Under-the-Radar Tax Breaks
Last year's tax cuts may seem like ancient history. But it's not too late to save--if you act now. Alison Stein Wellner

Columns

Street Smarts: Problems, Problems
Problems, problems. Every business owner has them. The key question is this: Are you just stopping the bleeding, or are you dealing with the root causes? Norm Brodsky
Grist: The New Lust for Integrity
Ethical accountability now shapes the way companies are judged and valued. This isn't ethics as ornament, as the accessory of the moment. It is a lasting change. Adam Hanft

In Every Issue

Letter From The Editor
Why Ted Turner and Time Warner were destined for divorce. John Koten
The Ills of Medical Care
The malpractice factor, the personality factor, and the factor factor. Inc. Staff

February on the Web

Get a Life!
This month, on pages 65-79, Inc. dives into how entrepreneurs are striking that delicate balance between running successful businesses and leading fulfilling lives. Inc.com continues the discussion with more resources for busy owners and a Fresh Inc. weblog where they can share their stories at www.inc.com/keyword/havingalife.
Working the Web
Dany Levy leveraged her journalism ties when she launched her website, DailyCandy, a resource on the latest fashion, food, and fun. By e-mailing everyone she knew and asking them to forward the news to everyone they knew, Levy built a DailyCandy subscriber base that now totals some 90,000 readers. Her Web success story isn't the only one you'll find in the pages of Inc. Inc.com digs through the archives for more Web start-up strategies at www.inc.com/keyword/webstarts.
Out with the Old
If you're spending more time troubleshooting old hardware and software than using it, it's probably time for a technology makeover. Go to www.inc.com/keyword/techstation to enter the Microsoft Technology Makeover Sweepstakes. You could win up to $75,000 in desktops, notebooks, printers, servers, and software.
And Then There Were Two...
Running your own business is daunting enough. Hiring your first employee can be downright intimidating. Who should you hire? What should you ask--and what can you legally ask--in an interview? And how do you find the most qualified candidates? Use this package of tools developed by employee litigation lawyer, consultant, and speaker Don Phin to make sure you're hiring only the best. You'll find it at www.inc.com/keyword/hiringtools.

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