Inc. Magazine: July 1, 2004,

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Inc. Magazine: July 1, 2004

America's Oldest Brewery: For almost two centuries, tiny, family-owned Yuengling survived by refusing to grow. So how'd it get to be America's fifth-largest brewery? Rod Kurtz
Soul Proprietor: Jon Bon Jovi: What's a rock star doing running a football team? Being entrepreneurial, for starters. Business owner Jon Bon Jovi talks with Inc. magazine. Adam Hanft
The Next Management Revolution: It's time to throw Sun Tzu out with the trash. Hillary Johnson
Thinking Inside the Box: Geraldine Laybourne of the Oxygen channel has finally discovered what women want -- perhaps to her chagrin, definitely to her profit. Nadine Heintz

Raising Money: Loving the IPO Comeback: Yes, business owners should celebrate Google and the rest of this year's IPO class. But the reasons why may surprise you. Bobbie Gossage
Labor: Overtime Reform Overdoses on Politics: Overtime, overwrought. Jess McCuan
Five Ideas to Watch: Real beer goggles, scratch-and-sniff advertising, a banana protector, and more. Rod Kurtz
Legislation: States Target Outsourcing: Several states hope legislative efforts will help curb a trend toward outsourcing to companies overseas. Darren Dahl
Politics: Bush Wishes Upon a Czar: Albert Frink Jr., a former luxury carpet maker, has been named this Administration's manufacturing czar. Bobbie Gossage
Lawsuits: Sued Over an Employee's Phone Call: Your mobile phone's liability. Jess McCuan
Obit: You Can Build It, But They Might Not Come: From show business to no business. Patrick J. Sauer
Update: No, They Can't Do It Themselves: Ready or not. Jess McCuan
Markets: Onward, Christian Marketer: The success of Mel Gibson's film The Passion revealed opportunities in the Christian market. Nicole Gull

Getting Started: What's in a Name?: Is your company's brand name doing everything it could? Here's how to get the name you deserve. Bobbie Gossage
Finance: Offshore Drilling: Why foreign-based VCs are taking a closer look at U.S. firms. Michelle Leder
Managing: Everyone's a Critic: Most bosses can dish out the criticism. Here's how to take it. Alison Stein Wellner
Marketing: 112 Million Handsets Can't Be Wrong: Welcome to the new frontier of direct marketing -- the cell phone. Lora Kolodny
Technology: The Next Best Thing to Being There: A new breed of collaboration software lets far-flung employees work as though they're face to face. Michael Fitzgerald
Case Study: The Problem: Angry customers. Language issues. Phone static. Rod Kurtz
Ask Inc.: Is My Partnership Fair?: Is my partnership fair? Plus: Protecting your bright ideas; and buying versus leasing new technology.

Street Smarts: Bring 'em On!: Bring 'em on! Our fearless columnist gives his readers a chance to disagree (but how could they?). Norm Brodsky
Grist: Beyond the Vale of Smiles: Come in out of the sun. Your employees are shining you on. Adam Hanft

Office Design: Prefab makes modern architecture easier for companies revamping office space. Tim Barkow
Make Vroom: Vespa's grand new ride. Patrick J. Sauer
Perspective: Doing well by doing nothing.: Meditation at work. Jess McCuan
Private Lives: A cutting-edge entrepreneur. Reshma Yaqub
Cadillac's CTS-V is for the driver who loves speed, the U.S.A., and speed: Cadillac's speed demon CTS-V. Patrick J. Sauer
Gone Fishing: Fishing for vacations.
Things I Can't Live Without: Marcy Zambelli: One CEO`s hot list. Ian Mount

In this Issue: Leaders build businesses in their own styles, but we can still learn from them. John Koten
Meeting of the Minds: A meeting of the minds on meetings; Michael Powell's novel approach; how our columnist was fired.