Inc. Magazine: August 1, 2004,

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Inc. Magazine: August 1, 2004

The Ultimate Valuation Guide: If you're thinking of selling a business, you need to know what it's worth. If you're not thinking of selling, you still need to know. Let's run the numbers.; What's Your Company Worth Now?; How, and by whom, valuations are established. Jim Melloan; Judgment Day; One company builder opens his books to the experts. Jim Melloan; Cashing In; Profiles of four entrepreneurs who cashed in -- and what they bought. Ian Mount; The Ultimate Valuation Database; How much is your company worth? Use our exclusive online database to find comparable revenue and sale data.
Location, Location, Location: The unlikely story of Cobalt Boats, whose secret ingredient to quality is...farmers? John Grossmann
How I Did It: Gloria Pink, of the famous Pink's, gives reasons Angelenos of all stations will wait an hour for a hot dog. Patrick J. Sauer
Always the Optimist: Lessons in perseverance from Darlene Ryan, owner of the drugmaker PharmaFab. Jonathan Black

The People's Marketing: Why more marketers are daring to let customers take charge of their advertising. Rob Walker
Can You Judge a Biz by Its Color?: Race matters for entire companies now. Lora Kolodny
Senate Targets Payroll Tax Scam: Taking on payroll-tax scam artists. Nadine Heintz
Women's Business Centers Fight for Funding: Women decry SBA budget maneuvers. Bobbie Gossage
Five Ideas to Watch: Five Ideas to Watch, among them: a wildfire alarm and new dog tags Nicole Gull
NASA Offers Free Rocket Scientists: A great NASA giveaway. Jess McCuan
The Lowly Co-op Gets a Makeover: Minnesota's unique start-up boom. Amy Gunderson

The Perils of Hiring Stars: Beware the sparkling resume: New research shows that "superstar" employees often do real harm. Alison Stein Wellner
Thinking Small: Forget about finding the killer app. New research shows that smaller ideas pack a bigger payoff. John Grossmann
Kill the Commissions: The case for dropping individual commissions. Cara Cannella
Reeling In the Big One: Landing a big, brand-name client can make all the difference. Here's how a start-up can do it. Jess McCuan
Case Study: They say there's no such thing as bad PR. After releasing a video game based on the Iraq war, Kuma Reality Games put the notion to the test. Lora Kolodny
Ask Inc.: How to jump-start sales..
How I Learned to Stop Worrying and Love the Death Tax: Keeping the death tax at bay. Nadine Heintz

Street Smarts: The Myths About Niches: First you find a good market niche. Then you get ready for it to change and keep changing. Norm Brodsky
Grist: Resisting the Power of Pedigree: In business, as in horseracing, good breeding can be overrated. Adam Hanft

Work's a Beach: It's all work and all play at these four lucky companies, where the only dress code is plenty of SPF. Lora Kolodny

In this Issue: How much is your company worth in today's market? Wealth-building is one benefit of business ownership. John Koten
Mail: Beauty-queen backlash; lessons from childcare for eldercare; how Adam Hanft is wrong about bankruptcy. .