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MARKETING

Guerrilla Tactic Targets Golfers

Golf, meet guerrilla marketing...

Workers from CPRi often hit the links, but hours before anyone picks up a driver. The Chicago-based staffing firm plasters its logo on golf carts at charity tournaments where execs from their hottest prospective accounts are set to tee off. CEO Sean Bisceglia says he pays the clubs between $1,500 and $10,000 for the access, and finds out where would-be clients are set to play from the charities themselves, who often publicize the names of participants. Top dogs from American Airlines and Bank of America cruised around in CPRi carts at a recent Cystic Fibrosis Foundation scramble in Dallas, for example. "People were like, 'Why didn't I think of that?" says events director Amy Van Vranken.

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