OPERATIONS

Pick a car, arrive in style

New service lets you borrow a range of vintage cars.
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Imagine that instead of puttering around in an economy rental car, you are cruising to a golf outing in Miami in a 1979 Porsche 911 convertible one week, then visiting a client in Boston in a 1983 Ferrari 308 GT the next. That may soon be possible with a service called the Classic Car Club that's set to launch in the U.S. this spring. For an annual fee that ranges from $6,000 to $9,000, club members receive points they can use to borrow a wide range of cars -- from a 1966 Corvette Stingray to a 1997 Aston Martin DB7 Volante -- for up to five days at a time from any of the club's locations. Founded by two British real estate developers, the firm has already gained a following in England, where it has six locations and about 2,000 members. It plans to launch shops in New York City, Los Angeles, Baltimore, Atlanta, Miami, and Boston by the end of this year. That's plenty of time to figure out which vintage cars match your wardrobe.

Last updated: Feb 1, 2005




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