He Took On the Whole Power-Tool Industry

 

The first one rolled off the assembly line of a Taiwanese manufacturing plant in November 2004. SawStop has since sold about 600 and has 300 more on back order. A basic contractor saw retails for $799; the professional-level cabinet saw goes for $2,500. The company relies on trade shows, news stories, word of mouth, and ads in woodworking magazines for marketing. Selling online and direct-to-consumer is an acceptable way to get started, but Gass knows that to reach the larger market he will need to get into home improvement stores, where competition for shelf space is fierce. He's had discussions with Home Depot and Lowe's, but neither has committed to carrying the product.

"Accidents are usually caused by human error, but this saw grants you forgiveness," says one contractor.

So for now, Gass is banking on people like Sharon and Don Biers, owners of Collins Custom Cabinets. After one of the employees at their Lowell, Ark., shop lost a finger in a power-saw accident in February, the Biers bought a $2,500 SawStop cabinet saw and have since ordered two more. It didn't take long for the purchase to pay off. Within two weeks, another employee, John Stroud, inadvertently shifted his hand into the path of the blade and the saw shut down when it hit his fingernail. "We made the calculation that it's worth it for the safety of our guys," says Sharon Biers. "The accidents are usually caused by human error, but this saw grants you forgiveness." And not just for professionals. In May, Gass received an e-mail from a high school shop teacher in Princeton, Wis. "I have a sophomore who still has two thumbs thanks to your saw," the man wrote. The company knows of at least five other amputations that have been averted.

With the big tool companies declining to participate, SawStop is seeking other ways to make sure its technology is adopted. In April 2003, the company filed a petition with the Consumer Product Safety Commission to make SawStop-like technology standard on all table saws. Six months later, the Power Tool Institute, a consortium of 17 power-tool makers, filed an opposing brief in which it argued that SawStop is a "speculative and untested technology. In addition, the cost to consumers and manufacturers of granting the petition would far outweigh any benefits that may be realized." The industry also claims to be developing its own safety systems. The CPSC is expected to release its findings this summer. If it states, as Gass hopes and expects, that the technology is effective, it will be the first step in a long process of making SawStop -- or a similar injury-prevention system -- mandatory.

Meanwhile, the industry's product-liability fears appear to be coming to life. In 2003, a construction worker walked into the Wellesley, Mass., office of attorney Richard J. Sullivan. He was looking for someone to represent him in a case against Chicago-based S-B Power Tool. The worker had lost his thumb and four fingers while using a table saw. Doctors were able to reattach them, but even after six surgeries and $150,000 in medical bills, he still had no real functionality in the hand. Living on workers' comp, he fell behind financially and was forced to sell his home.

Sullivan turned the case down twice because he didn't see a way to hold the manufacturer accountable. Then a colleague told him about SawStop. "His injury occurred on a saw manufactured in April 2003 and sold in May 2003," Sullivan says. "The industry has known about this technology since 2001. That gave the manufacturer plenty of time to react." The lawsuit, filed in Massachusetts state court in the summer of 2004, alleges that the manufacturer was negligent for not implementing the technology and seeks compensation for lost wages, future lost wages, and pain and suffering. (Attorneys for S-B Power Tool responded in January, denying all claims.) "If Gass can figure this out by tinkering around in his backyard, what has this industry been doing for the past 20 years?" asks Sullivan, who has since taken on five similar cases. "They're like the auto industry, which had to be dragged kicking and screaming to install air bags."

Gass believes that Sullivan's cases are only the tip of the iceberg. "The legal standard says you have to make a product as safe as you reasonably can, and if you fail to do that, you're going to be responsible," he says. While Gass wants SawStop to be successful financially, he also admits that what began as an interesting physics problem in his workshop has become something of a crusade. "This is important to society and that responsibility weighs on me," he says. "It would have been so much easier if the manufacturers had just licensed this. Then, having SawStop would be just like having a stereo with Dolby or running shorts with Gore-Tex." Indeed, Gass still dreams of getting out of manufacturing altogether. He really doesn't want to make the power tools we buy. He just wants to make the power tools we buy better.

Melba Newsome is a freelance writer in Charlotte, N.C.

 PREV  1 | 2 | 3 | 4 

Read more:

  • 9 Most Common Start-up Mistakes
  • Accelerator vs. Incubator: What's the Difference?
  • How Pinterest Really Makes Money

  • Sign-up for our Technology Newsletter