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Inc. Magazine: August 1, 2005

Features

The Future of Advertising is Here
It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market.
How to Raise an Entrepreneur
The key, Michelle Rousseff Kemp found, is to bar your kids from the family business.
Q&A: Paul Frank, Paul Frank Industries
Some people say he monkeys around.
Turning Vendors Into Partners
Almost everyone is gunning for your business. But will your vendors treat you the way you treat your customers -- like a true partner? Here are some questions to ask before making a commitment.
Why I Read Business Blogs
Some of the smartest people I've ever met, I've never met. A story of modern mentoring.

Priority

Can't Find an Accountant?
You're not alone. Sarbanes-Oxley has so overwhelmed accountants that companies are having trouble getting their books audited.
Agenda 08/05
There's a reason you never catch Bill Gates sporting a George Hamilton tan. Historically, great entrepreneurs have made big moves in August. Reflect on their ambition throughout the month.
The SBA All-Stars
A look at the Small Business Administration's rankings of the best field offices turns up some surprises. The agency's western outposts tend to outperform their East Coast peers. Though the rankings are based on a number of factors, the chart below follows the money, listing offices' key lending statistics.
And Now a Syllable from Our Sponsor
A new ad campaign features a one-second TV commercial.
Knowing What Customers Want
The "sense and respond" business model helps companies keep up with rapidly changing markets.
Federal Contracts Draw New Scrutiny
New questions about federal contracts for small businesses that aren't.
Don't Bet Your Life On It
CEOs may soon have to say goodbye to a tax-free insurance benefit.
Most Likely To Succeed
A monthly look at intriguing and engaging upstarts.
The Art of the Woman Warrior
Two former Marines offer management training strictly for businesswomen.

Hands On

So Many Clicks, So Few Sales
Pay-per-click advertising seems like a dream. But up to 35% of all the clicks you pay for may be fraudulent.
Just a Little Bit Public
As the stock market sputters, private placements are on the rise.
Need Help? Don't Call Us
Online peer forums boost customer satisfaction while cutting costs.
License to Thrive
The right partnership can drive sales -- while reducing your workload.
The Exporting Advantage
For Hibco Plastics, going after new markets in Mexico did more than boost sales -- it transformed the entire company.
For Cash-Strapped Cloudveil, it was a Very Hard Offer to Refuse
Could its founders sell the sportswear business without selling out?
Ask Inc.
Telling on a client contact; finding U.S. clients for Chinese businesses.

Columns

Dealing With Cost Hikes
Lots of people will tell you now is the best time to raise prices. Don't follow them!
Data Is the World
And what a Freakonomics world it's become. Extracting business lessons from Steven Levitt's bestseller.
Security Lapse
Or, how I stopped worrying and learned to love hackers, bugs, and other high-tech miscreants.
The Joy of Conflict
The impulse is to seek workplace consensus. But sometimes it's better to fight.

The Inc. Life

Vintage Capitalist Amusements
Some business owners are collecting these fun artifacts of America's financial history. (Hint: Do not pass go.)
Things I Can't Live Without: Michelle Ebbin
Michelle Ebbin went from masseuse to manufacturer. And she's more relaxed now.
Drives: Dear Diary...
...today was stop and go.
I'm stuck.
Can you pass the Play-Doh?

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