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36
STRATEGY

The Need for Speed
 

Keith McFarland says he can draft a new strategic plan in just 48 hours. Here's how:
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1.Assign Homework

Ask participants to outline key opportunities and challenges before the strategy sessions begin.

2.Stay Focused

Ban cell phones and BlackBerrys and keep breaks to a minimum.

3.Watch the Clock

Set time limits for goal-setting exercises--but refuse to adjourn meetings until a consensus is reached.

4.Lighten Up

McFarland conducts sessions bare-foot, and livens proceedings by showing clips from films like Caddyshack.

5.Keep At It

The first 48 hours are only the beginning. Strategic goals should be revisited every 90 days.

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Ready, Set, Strategize

Strategic planning is time-consuming and labor-intensive, right? Not necessarily. One consultant says he can craft a bold new action plan in just 48 hours.

Last updated: Oct 1, 2005

DARREN DAHL is a contributing editor at Inc. Magazine, which he has written for since 2004. He also works as a collaborative writer and editor and has partnered with several high-profile authors. Dahl lives in Asheville, NC.




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