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Want to know what consumers think? Put down the comment cards and poll them online instead.
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The Skinny on Survey Software
Want to know what consumers think? Put down the comment cards and poll them online instead.
By: Ellen Neuborne
Published October 2005
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COMMENT ON THIS ARTICLEWith more than 100 online polling software packages to choose from, picking the right one can be tricky. Here, three options to suit various needs.
| Product | Features | Cool Extras | Price |
| Survey Monkey |
Basic Web-based software lets you design and conduct polls and view results online. | Customize surveys by uploading your company's logo to survey pages. | Subscription costs $19.95 a month for up to 1,000 responses. |
| Web Surveyor |
All the basics, plus loads of bells and whistles, including the ability to translate surveys into most languages. | Send thank-you notes to poll respondents and reminders to others. | $1,495 to $4,995 a year. Pricier packages include consulting services and extra support. |
| Perseus Survey Solutions/ EFM Workgroup |
Aimed at mid-size companies, this sophisticated software allows multiple employees to conduct surveys simultaneously. | Control the number of polls being sent to any given audience to avoid annoying them. | Expect to pay at least $7,500 for the software, but once you buy it, it's yours. |
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Want to know what consumers think? Put down the comment cards and poll them online instead.
