Fourteen-year-old Jake Burton Carpenter falls in love with Sherman Poppen's Snurfer, the precursor to the modern snowboard. He breaks a finger riding one.
As a senior at New York University, Burton becomes an assistant to Victor Niederhoffer, a hedge fund manager who sells privately owned companies to big corporations. He hates it but is inspired to start a business. Niederhoffer gives Burton money to help.
Burton builds his first boards. None sell.
Burton sells his 700th snowboard. He's $100,000 in the hole, but on the plus side he wins the World Snurfing Championship.
Jake meets his future wife while making a snowboard.
Burton has its first million-dollar year.
A million Americans now snowboard.
Sherman Poppen, quoted in the online zine Flakezine: "I'm probably ahead of what Jake's ever going to make on the boards....He's got some heavy competition now. Whoa, I wouldn't want to be in that business now."
Jake Burton collides with a skier and breaks a leg.
Burton launches R.E.D. helmets, revolutionizing snowboard accessorizing.
Snowboarding becomes an Olympic sport.
Snowboarding now has 5.3 million riders.
Seven million snowboarders. Burton's sales clear $100 million.
Burton launches Analog Streetwear, its first casual apparel line.
Burton is the official outerwear for the U.S. Olympic team, and five Burton riders qualify for the team in the marquee half-pipe event.