How Jake Burton went from teen snowboarder to snowboarding mogul.
Fourteen-year-old Jake Burton Carpenter falls in love with Sherman Poppen's Snurfer, the precursor to the modern snowboard. He breaks a finger riding one.
As a senior at New York University, Burton becomes an assistant to Victor Niederhoffer, a hedge fund manager who sells privately owned companies to big corporations. He hates it but is inspired to start a business. Niederhoffer gives Burton money to help.
Burton builds his first boards. None sell.
Burton sells his 700th snowboard. He's $100,000 in the hole, but on the plus side he wins the World Snurfing Championship.
Jake meets his future wife while making a snowboard.
Burton has its first million-dollar year.
A million Americans now snowboard.
Sherman Poppen, quoted in the online zine Flakezine: "I'm probably ahead of what Jake's ever going to make on the boards....He's got some heavy competition now. Whoa, I wouldn't want to be in that business now."
Jake Burton collides with a skier and breaks a leg.