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Friendlier Skies for High-Flying CEOs

Sick of service cutbacks, delays, and having your wingtips X-rayed? Two new companies, both founded by familiar names, promise to improve the travel experiences of time-starved and short-tempered CEOs. GoTrump.com offers the Donald's deal-making expertise; Court TV founder Steven Brill is rolling out Clear, a service that lets travelers bypass long security lines. Below, a look at the new services.
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GoTrump.com

Motto: Travel Trump Style

What You Get
The site promises "amazing deals" on private jet bookings and on special Trump-approved hotels and vacation packages. Guaranteed lowest price on selected hotel reservations or 120% of your money back.

Pricing
It varies. One recent deal: roundtrip travel for eight from Chicago to Las Vegas in a private jet, two nights in a four-star hotel, and show tickets, for $27,963.

The Bottom Line
For basic itineraries, GoTrump offers little more than the major travel sites; in fact, it uses Travelocity to search for flights. But what it lacks in uniqueness, it makes up for in personality. Trump's streaming welcome makes you feel as if you're getting a great deal, even if you're not.

Clear

Motto: Your Airport Is Now Clear

What You Get
Membership allows frequent travelers to bypass the normal airport security line. A company test found that the maximum wait time for Clear passengers is three minutes, compared with up to 31 minutes for all others.

Pricing
$79.95 per year for unlimited use of the fast track through security. The system is being tested in Orlando, with four more cities to follow shortly.

The Bottom Line
The sign-up process takes up to a month, and requires a trip to the airport where Clear collects biometric data in the form of fingerprints and iris scans. And until Uncle Sam decides otherwise, you must still surrender your shoes during the screening process--you'll just be in a shorter VIP line.




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