Words of Mouth

Word-of-mouth marketing is any initiative that prompts customers to talk to other people about a product or service. There are several breeds.

• Viral marketing
  Promoting products or services through messages and video spread by consumers via e-mail.

• Buzz marketing
  Winning attention for products by putting them in the hands of celebrities.

• Influencer marketing
  Targeting the connected or cool people that lemmings will most likely follow.

• Stealth marketing
  Marketing disguised as something else. Word-of-mouthers consider this their evil twin. Anyone who thinks ill of word of mouth, they contend, is probably confusing it with this.