• Viral marketing
    Promoting products or services through messages and video spread by consumers via e-mail.

  • Buzz marketing
    Winning attention for products by putting them in the hands of celebrities.

  • Influencer marketing
    Targeting the connected or cool people that lemmings will most likely follow.

  • Stealth marketing
    Marketing disguised as something else. Word-of-mouthers consider this their evil twin. Anyone who thinks ill of word of mouth, they contend, is probably confusing it with this.