Get the most out of your Inc. online experience by registering and joining the Inc. community today. Get access to all Inc.com content and priority invites to free Inc. networking events in your area.

Login using:


Or login directly through Inc.com

Words of Mouth

Word-of-mouth marketing is any initiative that prompts customers to talk to other people about a product or service. There are several breeds.

 
  • Viral marketing
    Promoting products or services through messages and video spread by consumers via e-mail.

  • Buzz marketing
    Winning attention for products by putting them in the hands of celebrities.

  • Influencer marketing
    Targeting the connected or cool people that lemmings will most likely follow.

  • Stealth marketing
    Marketing disguised as something else. Word-of-mouthers consider this their evil twin. Anyone who thinks ill of word of mouth, they contend, is probably confusing it with this.

Read more:

  • Inside the New War on Aging
  • How to Get Rich on Government Work
  • Why I Love L.A.'s Start-up Scene

  • Sign-up for our Finance Newsletter