Branding Muhammad Ali
Robert Sillerman, who controls Elvis Presley Enterprises, recently paid $50 million for an 80 percent stake in the commercial rights to Muhammad Ali's name, image, and likeness, even though it's been 30 years since the height of The Greatest's fame and the three-time world champ has been suffering from Parkinson's disease for a number of years. So how far can the Ali brand be taken? We asked some entrepreneurs for their ideas.
The Ali brand is tough, agile, confident, and unstoppable. Put away your Black & Decker and Craftsman gear, and buy Muhammad Ali power tools.
I have a picture in my office of Ali knocking out Sonny Liston to remind me that just as I was able to come into my industry as an unknown and beat the competition, someone could do the same to me. Along the same line, Cadillac could use Ali in ads for its fast new model, which will knock out the Japanese and German luxury cars.
Gary A. Pudles
Princeton, New Jersey
Yes, Slot Machines
DARREN DAHL is a contributing editor at Inc. Magazine, which he has written for since 2004. He also works as a collaborative writer and editor and has partnered with several high-profile authors. Dahl lives in Asheville, NC.
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