A local wine shop can introduce you to great wines, but it's tough to know who to trust. Inc. asked Peter Click, founder of the Click Wine Group, a Seattle-based importer, what he looks for in a wine shop. For Click, it's vital that the store be down to earth. "It's not rocket science," says Click. "It's a beverage, for goodness' sakes."
What to look for
Employees who base their recommendations on your preferences.
Smart organization. Click likes stores that arrange wines by taste, not country.
What to avoid
Aggressive upselling. Ask for a $10 wine, you ought to get the best $10 bottle.
Cryptic winespeak. "If you like it, it's good," he says.