Workers of the World--Buy!
In pay envelopes
How it works: Coupons are distributed to workers with their paychecks. If payroll is direct deposit, the coupons are delivered by hand.
Cost: About $15,000 for 100,000 coupons, depending on the number of Zip codes marketers want to reach.
How it works: Ads are broadcast on video monitors in office-building elevators.
Cost: $77,000 a week to reach two million office workers a day.
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