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Getting Your Money's Worth

Pay-for-placement deals can help remove some of the mystery from your company's PR bills. Here's a sampling of charges from PayPerClip, a performance-based PR firm in Califon, New Jersey.

By Inc. staff | 
 
  • $400 Brief airing on a TV news show in a small market
  • $1,000 Radio segment broadcast on 25 or more stations
  • $2,000 Significant coverage in a small trade magazine
  • $2,600 Full feature, including a link to your site, on CNET.com
  • $8,900 Full feature in The Wall Street Journal

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