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STRATEGY

Life by the Numbers

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  • Start-up capital: $78

  • 2006 projected revenue: $80 Million

  • Number of T-shirts sold on the streets of Boston in 1994: 48

  • Number of T-shirts sold internationally since 1994: 16 Million

  • Number of T-shirts sold in 2005: 4 Million

  • Number of countries in which Life Is Good products are sold: 26

  • Number of product categories offered by Life Is Good: 14

  • Number of trademarks held: 11

  • Number of discrete items in the Life Is Good spring 2007 catalog: 936

  • Number of factories producing Life Is Good products: 41

  • Number of U.S. retailers selling Life Is Good products: 3,446

  • Number of times a day, on average, John or Bert is asked, "Is life really good?": 3

  • Number of times a day, on average, John or Bert is asked if his name is Jake: 1

Last updated: Oct 1, 2006




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