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INC. MAGAZINEJanuary, 01 2007 Archives

Inc. magazineJanuary, 01  2007

Cover Story

Is Dave Insane? Inside a Brand Makeover
The branding experts said he desperately needed help with his image and message. (He did?) They'd do the job for free. (They would?) In the end, Dave Hirschkop, of Dave's Gourmet, was offered six distinct approaches for rebranding his company. So here's the big question: Is it crazier to change everything or nothing?

Features

The Trap
It was Chuck Howard's nature--his brash self-confidence, his willingness to take a risk--that allowed him to build one of the fastest-growing companies in America. As he's now telling anyone who will listen, those traits also helped him destroy it.

What's Your Company Worth Now?
The market is flooded with capital, and more investors are putting it into private companies. That's just one reason you need to know the value of your business. Here's how to find it.

How I Did It: Michael Sitrick, Chairman and CEO, Sitrick and Co.
You're getting buried in the press? You can't get your side of the story out? For business leaders and celebrities alike, Michael Sitrick is the PR man who makes things right.

Advice & Strategies

Finance
Giving the Kids the Business
It's never too soon to start.

Surviving Tax Season
Five New Rules You Shouldn't Miss.

Apparel Company Sistahs of Harlem has Creativity, Buzz, and Attitude to Spare
Now it needs $250,000.

Managing
Do Your Employees Qualify for Overtime?
The answer may surprise you.

Eye On the Prize
Secrets Of Entrepreneur Athletes.

Technology
Own the Code
How to fine-tune your tech.

Smart Questions for Your Tech Consultant
Your IT system needs a major overhaul, and hordes of consultants would love to fix it for you. How do you find one who'll get the work done on time and on budget? Start by asking these questions.

CRM Made Simple
New Software To Supercharge Your Sales.

Sales + Marketing
Chip and Dan Heath: Marketing Made Sticky
What Makes A Message Work.

When Is It Safe to Hire?
How One Group Of CEOs Got Past Their Fear Of Hiring Salespeople.

Sales More Than Doubled Last Year
So Why Are They Changing Tactics?

Case Study
Chris Mendez's Dry Cleaning Company was Falling Deeper Into Debt
Was new technology the answer?

Ask Inc.
Loans and Start-Ups
Financing the company car; launching a business when you're a teenager.

Web Exclusives

The Ultimate Valuation Guide
How much is your company worth? There are few places to get information on private companies. Inc. and Inc.com have partnered with Business Valuation Resources to present valuation data in a searchable database. There are also .pdfs with more info.

Make Millions -- From Your Living Room
A bold claim, perhaps. But new technology and opportunities make it easier than ever to start a lucrative business at home.

Priority

What Can We Expect in 2007?
Six entrepreneurs talk about the plans they're making for the new year.

Here Come the Trademark Bullies
A new law makes it easier for big corporations to sue over trademark dilution.

A Dorm Room Dot-com
For sale: A southeastern e-tailer of backyard playground and outdoor equipment that has $9 million in annual revenue.

Plan to Stop Phishing Could Hurt Small Business

Columns

Norm Brodsky
Norm Brodsky

Street Smarts
The Offer, Part Three
I can sell my businesses for more money than I ever thought possible. But then who will I be?

David H. Freedman
David H. Freedman

What's Next
Staying Connected
A slew of new gadgets can help you compete.

Thomas Stemberg
Thomas Stemberg

Guest Speaker
What You Need to Succeed
Treat people right and they will eat nails for you, and other lessons I learned building Staples into a giant company.

Leigh Buchanan
Leigh Buchanan

The Office
My Office, Myself
Mary Tyler Moore: good. Taxidermist’s workshop: bad. Some thoughts on personalized work environments.

The Inc. Life

My Place: Scott Fritz's Desert Contemporary

Things I Can't Live Without: Jerry Airola

Best Bets: An Insider's Guide to Vegas
The owners of Vegas companies tell you where to eat, imbibe, hit the tables, go 150 miles per hour, see the stars, and party all night.

Views & Opinions

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