2007* 2006
Annual revenue $15 million $10.1 million
Marketing budget $301,000 $201,000
Mktg. budget
as a share of revenue
2 percent 2 percent
Marketing budget: The line item breakdown
Catalogs $100,000 $57,000
Store windows $60,000 $12,000
Advertising $40,000 $80,000
Installing displays $38,000 $30,000
Direct mail $26,000 $6,000
Photography $21,000 $12,000
Product placement $16,000 $16,000
Biggest change
from last year
Reducing advertising spending by half
New in 2007 Hiring a window stylist

* Projected