Inc. staff
Jan 1, 2007
Brooklyn Industries
New York City company that designs and sells clothing for the Death Cab for Cutie set.
| 2007* | 2006 | |
| Annual revenue | $15 million | $10.1 million |
| Marketing budget | $301,000 | $201,000 |
| Mktg. budget as a share of revenue |
2 percent | 2 percent |
| Marketing budget: The line item breakdown | ||
| Catalogs | $100,000 | $57,000 |
| Store windows | $60,000 | $12,000 |
| Advertising | $40,000 | $80,000 |
| Installing displays | $38,000 | $30,000 |
| Direct mail | $26,000 | $6,000 |
| Photography | $21,000 | $12,000 |
| Product placement | $16,000 | $16,000 |
| Biggest change from last year |
Reducing advertising spending by half | |
| New in 2007 | Hiring a window stylist | |
* Projected
