Things I Can't Live Without: Jennifer Silano Foy
BY Liz Welch
Walk in the $995 boots of a dot-com fashionista.
President and co-founder, eFashion Solutions
The fashion world isn't known for its technological savvy. That's why Jennifer Silano Foy and her husband, Edward--both former account executives at Calvin Klein Jeanswear--founded eFashion Solutions in 2000 to help clothing designers peddle their wares online. Today, eFashion manages e-commerce for more than 25 brands, including DKNY, Baby Phat, and JLo by Jennifer Lopez. The company's 150 employees design the websites, hire models, photograph each item, and fulfill the orders from eFashion's 75,000-square-foot facility in Secaucus, New Jersey. In return, eFashion receives a portion of sales. In 2005, its share totaled $22.8 million.
The company's fast growth has lead to unexpected perks. For example, the U.S. Postal Service offered to put eFashion's logo on the NASCAR stock car it sponsors. "We're a good customer," says Silano Foy. "In November, we shipped 2,500 light-blue Baby Phat sweaters." Other fringe benefits? "Kimora Lee Simmons did invite us to her daughter's third birthday," she says. "That was pretty cool."
Andrea Bocelli's Amore, $19
"My father is Italian, straight off the boat. I grew up listening to Italian music, and Andrea Bocelli reminds me of that. His voice is rich and beautiful. It relaxes me."
Oscar de la Renta boots, $995
"My husband actually picked these out. He said, 'You need to get these!' Wearing these knee-high leather boots makes me feel gorgeous and sexy no matter what. They're comfortable too."
Pink Sony (NYSE:SNE) Vaio laptop, $2,199
"Pink is my favorite color, which is good because I stare at this all day, every day. Plus, it's only about 2.5 pounds, so I can take it everywhere."
…and What I Covet
A villa in Tuscany, about $2 million
"I love Tuscany. The movie Under the Tuscan Sun made me want to own a villa there. The idea of having some quiet time in the middle of a vineyard with no distractions is dreamy."