President of Stonefield Josephson
Jeffrey Garrison wants to shatter the CPA stereotype. "I've never worn a pocket protector," he says. Instead, Garrison, who has led the Los Angeles-based full-service accounting firm Stonefield Josephson since 2002, prefers to don a leather jacket and straddle a Harley. It's a look he displayed in an advertising campaign to show the firm's personality. "Accountants aren't dorks," says Garrison.
To prove it, the company maintains a "back porch" section on its website to showcase the private passions of its CPAs, which range from art collecting to surfing to cooking. On the site, CPAs offer recipes for paella, chicken tarragon, and other favorite dishes, and Garrison suggests wine pairings. Exposing the firm's soft side has helped it reach $40 million in annual revenue, says Garrison, and attract hip clients such as the Black Eyed Peas, the Sports Club/LA (OTC:SCYL), Paul Frank Industries, and True Religion (NASDAQ:TRLG). And if, while filing 400 corporate returns this month, the CPAs work up an appetite, they'll know just where to find a recipe for seared tuna.
Buck, The Talking Deer, $150
"He's a fake deer that's mounted on my office wall. When people sit at my desk, I can talk through a microphone and the voice comes out of Buck, who moves his lips and head. He also sings. It cracks me up."
Weeklong Surfing Safari, $300
"Every August, my son Alex and I go on a surf trip to Camp Pendleton in North San Diego County with a bunch of other dads and sons. We camp out in tents and bond. I wouldn't trade that for anything."
Nespresso Espresso Machine, $349
"I'm an espresso addict. My favorite is the Ristretto, a dark Italian espresso. It's the strongest brew Nespresso makes."
…and What I Covet
The Los Angeles Dodgers
"I always take my kids to see Dodgers games, and we have a blast. My son plays baseball, and if I owned the Dodgers, he would not only learn the sport from the best of the best, but he'd learn a thing or two about ownership."