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MARKETING

Going Mano A Mano

In response to Scotts' lawsuit, TerraCycle created SuedByScotts.com, a website to chronicle the case and to illustrate the disparity between the two rivals. Here's a look.
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  TerraCycle Scotts Miracle-Gro
Headquarters photos
Share of plant food market Infinitesimal 59% (according to Answers.com)
Annual sales $1.5 million $2.7 billion
Profits Not yet $132.7 million
Employees 33 5,201*
Location Urban Enterprise Zone of Trenton, New Jersey Marysville, Ohio
Chief executive officer cash compensation $130,000 $1 million
CEO major perquisite Unlimited free worm poop Personal use of company-owned aircraft valued at $555,465

*Actually, according to Scotts, it is closer to 6,000.

All Images Courtesy TerraCycle

Back to Legal Lemons, PR Lemonade

Last updated: Jun 1, 2007




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