INC. MAGAZINEJuly, 01 2007
Archives
Cover Story
How to Launch a Cool, Profitable, Worth-All-The-Risk, Kick-Ass Start-Up (And Live To Brag About It)
Four legendary company founders tell four promising entrepreneurs a thing or two about running a business.
Features
You Know What Your Company Does. Can You Explain It in 30 Seconds?
If not, you’re in trouble. Here’s how to perfect your pitch: A business lesson in the form of a screenplay.
How I Did It: Jerome Boykin, Owner, JB Sweeping Service
Hurricane Katrina left Jerome Boykin jobless and aimless. Now he runs a growing cleaning business. How visiting a shopping mall parking lot changed everything.
A New Kind Of Salt Mine
How an idealistic M.B.A. used new age notions (Shared Values Thought, anyone?) to rev up an old-line business and turn a humble commodity into a premium product.
The Way I Work: Bruce Moeller
The CEO of DriveCam explains how he reads clients and why his family comes second.
Advice & Strategies
Finance
Big Love
When angels have too much faith.
SpotScout Wants to Be the eBay of Parking Spaces
First it needs $5 million.
Sales + Marketing
Leisure Pursuits
Why marketers are increasingly trying to reach people on vacation.
Smart Questions: Data You Can Bank On
When compiled and analyzed correctly, good market research can send a company in a new and more profitable direction. Here are some questions you can ask to help you find the best research firm for your company.
Managing
Creative Control
Even bosses need time to dream.
Technology
Organic Chemistry
Attracting web searchers the new, old-fashioned way.
Beyond Words
New printers can do it all.
Case Study
Wal-Mart Loved Organic Valley's Milk
So why cut off the flow?
Ask Inc.
Perks and Pricing
Why employees don't always appreciate the little things. Plus, how to set prices.
Web Exclusives
Inheriting the 'Entrepreneurial Spirit'
Ben Goldhirsh, the son of late Inc. founder Bernie Goldhirsh, is staking his own claim in the magazine and film industries.
Rebranding Leadership
Harriet Rubin, author of The Mona Lisa Stratagem, has been trying to rewrite the rules of business. What's she doing now?
Turning Disability into Opportunity
From speech impediments to deafness, people with disabilities are shunning the corporate world and starting their own companies.
The iPhone Economy Emerges
Consumers are eagerly waiting to get their hands on Apple's iPhone. But a number of small accessory makers are already cashing in.
Slideshow: 7 Ways to Find Work-Life Balance
With these tips an entrepreneur can manage their work day and get a life.
Priority
A New Kind of Company
B Corporations worry about stakeholders, not just shareholders.
Keep Those Cards and Letters
Direct mailers face a rate hike and other woes.
First, Fire Your Assistant. Then, Ax All the Sales Guys
The results of a reader survey on who gets shown the door and why.
The Thrill Ride of the Summer
Business for sale: A New York metropolitan area Vespa dealership priced at $1.7 million.
Columns
Norm Brodsky
Street Smarts
The Offer, Part Nine
What I learned from my fiasco.
David H. Freedman
What's Next
Ask, and You Shall Be Misled
Customers can tell you a lot. But sometimes they don't know what they're talking about.
Leigh Buchanan
The Office
No Further Questions
It's enlightened of you to have your employees interview potential hires. Nonetheless, it's driving everyone batty.
The Inc. Life
Drives: When Rebels Get Grounded
The Porsche Cayenne, perfect for the rebel with a cause.
My Place: Rick Hawkins’s Clifftop Manor
Building your home on a cliff has its advantages. Check out the view from the shower.
Craves: It's Cooler in the Shades
Shopping for sunglasses. (It's time to revisit Maverick and Iceman.)
Travel: When You Can't Stand the Heat
Too darn hot? We've rounded up the coolest spots for a summer vacation.
