Toeing the Line
What's the difference between a bribe and a gift? There's no clear standard, but prosecutors often take local culture into account. Here is a guide to culturally appropriate gifts, and how to present them, in five emerging markets, according to Vital Wave, a global consulting firm based in Palo Alto, California.
Published August 2007
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What: Chocolates, dried fruits, fancy nuts, crystal vases or sculptures; company-branded items, such as thumb drives.
How: Status in India is key. Those with a higher rank should get a more expensive version of the same gift. Present the gift in a social setting, not at the office.
China
What: Pens, small electronic devices, golfing items. Stay away from clocks, handkerchiefs, and anything white, as these items have bad connotations in Chinese superstition.
How: Give the gift at the end of your first meeting or at a social event after the business is done. The receiver will likely decline the gift three times before accepting. You will be expected to do the same when you are offered a gift.
Nigeria
What: Think luxury--engraved high-end pens, or a $100 to $200 bottle of wine, assuming the executive is not Muslim.
How: Give a gift at initial meetings and at high-level sales calls. Give a nicer gift to senior executives than you do junior ones. If the CEO is a man, you can also bring gifts for his spouse.
Brazil
What: Gifts are generally more personal and should represent the interests of the executive. For example, if he is a sports fan, bring a jersey from a top U.S. team. High-tech gadgets also are appreciated.
How: Give the gift at the end of the meeting or in a social setting after business matters are concluded.
Russia
What: A good bottle of liquor is appreciated (cognac or whiskey, not vodka), as are cigars. Chocolates and flowers also are appropriate.
How: Gifts aren't generally expected in Russia. If you want to give a gift, do it at the end of a meeting or in a social setting.
