1. Think of every "help wanted" listing as a marketing opportunity. It's as important to promote your brand as it is to explain what type of employee you're looking for.

  2. Treat every job candidate like a potential customer. Every hiring manager should spend a few minutes during an interview making a concise but direct sales pitch.

  3. Involve your youngest employees in the interview process. Younger employees, with thoughts of Google in their minds, are more interested in employer brands.

  4. Look for ways to promote recruiting events as you would promote a product launch or winning an award.

  5. Sponsor community-oriented events. Charity walks and bike rides, for example. You can distribute recruiting materials while identifying your business with good deeds.