Assumptions:

  1. Fog Creek pays for two people traveling first class, with international travel based on round-the-world fares.
  2. The demos draw 100 attendees per city.

Hotel rooms $600
$600
Rental car $125
Parking $25
Meals $50
Meeting room rental $1000
Other room costs (A/V, etc.) $500
Brochures, pads, and pens $300
Coffee and refreshments $1,000
TOTAL COST PER CITY $4,800
Cost per attendee $48