CEO OF FOG CREEK SOFTWARE | Joel Spolsky

How to Budget a Road Show

Expenses per city

 

Assumptions:

  1. Fog Creek pays for two people traveling first class, with international travel based on round-the-world fares.

  2. The demos draw 100 attendees per city.

Hotel rooms $600
$600
Rental car $125
Parking $25
Meals $50
Meeting room rental $1000
Other room costs (A/V, etc.) $500
Brochures, pads, and pens $300
Coffee and refreshments $1,000
TOTAL COST PER CITY $4,800
Cost per attendee $48

"How Hard Could It Be?" columnist Joel Spolsky is the co-founder and CEO of Fog Creek Software in New York City. Most recently, he co-founded Stack Overflow, a question-and-answer site for software developers. @spolsky