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How to Budget a Road Show
Expenses per city
By: Joel Spolsky
Published December 2007
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BUY A REPRINTAssumptions:
- Fog Creek pays for two people traveling first class, with international travel based on round-the-world fares.
- The demos draw 100 attendees per city.
| Hotel rooms |
$600 |
| Rental car | $125 |
| Parking | $25 |
| Meals | $50 |
| Meeting room rental | $1000 |
| Other room costs (A/V, etc.) | $500 |
| Brochures, pads, and pens | $300 |
| Coffee and refreshments | $1,000 |
| TOTAL COST PER CITY | $4,800 |
| Cost per attendee | $48 |
