How to Budget a Road Show
Expenses per city
- Fog Creek pays for two people traveling first class, with international travel based on round-the-world fares.
- The demos draw 100 attendees per city.
|Meeting room rental||$1000|
|Other room costs (A/V, etc.)||$500|
|Brochures, pads, and pens||$300|
|Coffee and refreshments||$1,000|
|TOTAL COST PER CITY||$4,800|
|Cost per attendee||$48|