How to Budget a Road Show

Expenses per city

By Joel Spolsky |  Dec 1, 2007

Inc. Newsletter

Assumptions:

  1. Fog Creek pays for two people traveling first class, with international travel based on round-the-world fares.

  2. The demos draw 100 attendees per city.

Hotel rooms
 $600
Rental car $125
Parking $25
Meals $50
Meeting room rental $1000
Other room costs (A/V, etc.) $500
Brochures, pads, and pens $300
Coffee and refreshments $1,000
TOTAL COST PER CITY $4,800
Cost per attendee $48