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STRATEGY

How to Budget a Road Show

Expenses per city
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Assumptions:

  1. Fog Creek pays for two people traveling first class, with international travel based on round-the-world fares.

  2. The demos draw 100 attendees per city.

Hotel rooms
$600
Rental car $125
Parking $25
Meals $50
Meeting room rental $1000
Other room costs (A/V, etc.) $500
Brochures, pads, and pens $300
Coffee and refreshments $1,000
TOTAL COST PER CITY $4,800
Cost per attendee $48
Last updated: Dec 1, 2007




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