The Entrepreneurial Year That Was
1. On Presidents' Day weekend, a series of unfortunate events worthy of Lemony Snicket left thousands of JetBlue passengers cooling their jets on jets. How did JetBlue founder David Neeleman attempt to quell the public relations uproar?
- He mea culpa-ed in a YouTube video, promising massive delays would "never happen again."
- He mea culpa-ed himself out of the corner office.
- He mea culpa-ed in person on The Late Show With David Letterman.
- All of the above
2. In January, several bridges and highways in the Boston area were shut down in response to what?
- A local company fun run gone horribly, tragically awry
- A rumble between people lining up early to buy an iPhone and people lining up early to buy Harry Potter and the Deathly Hallows
- A marketing campaign for the cartoon series Aqua Teen Hunger Force
- A publicity stunt for Michael Moore's film Sicko involving live botulism
3. The Office won an Emmy for its harsh, documentary-style revelations of the very real atrocities committed by incompetent managers on helpless--no, wait, sorry. The Office won an Emmy for best writing in a comedy series. A fictional comedy series. To date, which of the following offenses has boss Michael Scott not been guilty of?
- He outed a gay employee, then kissed him on the lips.
- He chose an employee for termination by filling a piñata with pink slips and firing the guy who broke it.
- He developed an innovative succession plan that involved walking barefoot across hot coals.
- He forwarded vacation photos of his topless manager/girlfriend to the entire office.
4. Leading up to his resignation in May, David Lereah, the notoriously optimistic chief economist for the National Association of Realtors, made all of the following forecasts about the housing market. Put them in chronological order.
- "We're seeing signs of stabilization."
- "All of the doom and gloom forecasts of a housing debacle are...downright wrong."
- "This recession is going to be longer than we thought."
- "This is the price correction we've been expecting."
5."Strength" was strong in business titles this year. All of the following were bestsellers in '07 except:
- StrengthsFinder 2.0
- Now, Discover Your Strengths
- Strength in Slumbers: The Amazing True Story of the Tempur-Pedic Mattress
- Go Put Your Strengths to Work
6. Match the Web 2.0 company with the amount of money it raised from outside investors in 2007.
- Zillow, a website that lets you figure out what your neighbor paid for her house
- AceBucks, a software application that allows Facebook users to send one another fake money
- PlaySpan, an educational software maker co-founded by a fifth grader
- Truemors, a news website at which users vote on unsubstantiated news stories
- $1.5 million
- $6.5 million
- $30 million
7. Last summer, Whole Foods disclosed that founder John Mackey had been funning the online world with messages on a Yahoo Finance website. His comments included all of the following except:
- He praised his own haircut.
- He suggested Mentos could be dropped into juice instead of Coke with similar effects.
- He observed that Whole Food was "systematically destroying" Wild Oats.
- He predicted that Whole Foods' stock price would eventually rise from $94 to $800 a share.
8. MySpace co-founder Brad Greenspan nurses such a grudge against Rupert Murdoch that he tried to counterbid for Dow Jones. What is the source of Greenspan's animosity?
- An item in Murdoch's New York Post implied that Greenspan and Britney Spears were seen canoodling after the MTV Video Music Awards.
- Murdoch bought MySpace over Greenspan's objections for a price--$580 million--that he believes was way too low.
- Murdoch's interests in China enraged Greenspan, a "Free Tibet" activist.
- Murdoch vetoed Greenspan's request to provide the voice for Ned Flanders's id on an episode of Fox's The Simpsons.
9. Which of the following actions were taken by Apple founder Steve Jobs? Which were taken by "Fake Steve Jobs," a blogger with a flair for parody?
- Prank-calling a Starbucks from his new iPhone
- Soliciting an endorsement from Iranian President Mahmoud Ahmadinejad
- Giving a motivational speech at Yahoo's Sunnyvale, California, headquarters
- Dubbing proponents of open-source software "freetards"
10. Of the following companies that had set up shop in the virtual world Second Life, which recently rolled down its intangible shutters?
- American Apparel
Answers: 1. D 2. C 3. B 4. B, A, D, C 5. C 6. 1/D, 2/B, 3/C, 4/A 7. B 8. B 9. 1/A, 2/B, 3/A, 4/B 10. D