INC. MAGAZINEFebruary, 01 2008 Archives
The New Basics of Marketing
What you need to know about: websites, email, mobile phones, social networks, viral video, blogging.
- Your Website: How to Jazz Up Your Site
- Your Websites: Age-Old Problems; New Age Solutions
- E-mail: On Messages
- Mobile Phones: A Pocketful of Marketing
- Social Networks: Ready to Join the Party?
- Social Networks: Up And Down The Social Register
- A Digital Makeover for the Modeling Business
- Viral Video: Get Ready for Your Close-up
- Blogging: More Than Idle Chatter
In which Chris Reed, the founder of a soda company, undertakes an initial public offering -- his way. What can go wrong does. What should go right doesn't. Five painful years pass. As the man himself says, "You have to work hard to create that much trouble."
How I Did It: George Naddaff
From Spit 'n' Shine Boy To Boston Chicken and Beyond.
How had it come to this? Reell Precision Manufacturing was supposed to be a different kind of company. For years, it thrived, leading its industry, generating profits, and surviving tough times without a single layoff. But now, losing money, torn by accusations and lawsuits, the company is fighting for its life.
Advice & Strategies
I'll Be Back
For entrepreneurs, retirement doesn't mean forever.
Protecting Company Secrets
More business owners are forcing their new hires to sign noncompetes. Should you?
How a new crop of investors is helping social entrepreneurs.
What Seems to Be the Problem?
Self service gets a tune-up.
Working from wherever.
Allhiphop.com's Founders Thought a Weeklong Event Would Raise the Company's Profile and Boost Growth
Instead, it almost killed their business.
The CEO of a consulting company asks how he can train his sales staff.
Behind the Scenes
Behind the Scenes: Companies at the Heart of Everyday Life
Nashville International Airport 12.07.07, 1:45 p.m.
You Do What?
"I import dirt he said. And if he can keep his focus, it just might work.
How Hard Could It Be?
Why the most important innovations are often those that appear to be fatally flawed.
Like a Book
Not long ago, a friend suffering from old gray mare syndrome (fear of being put out to professional pasture) was telling me about a new hire at her company.