The New Basics of Marketing
What you need to know about: websites, email, mobile phones, social networks, viral video, blogging.
Published February 2008
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COMMENT ON THIS ARTICLEThe world of marketing is radically different than it was only a few short years ago. From viral video to text-message campaigns and avatar sales reps, marketing tools that only recently seemed rare and futuristic are quickly becoming commonplace.
They're the New Basics.
Mainstream marketing was invented by big companies to convey simple messages to the masses. New marketing, in contrast, is about complexity and individuality. There are, for example, 100 million blogs worldwide. No matter how small the market for your products or services, one of those blogs probably serves it.
But though today's marketers have more choices in terms of the tools they use to reach customers, their jobs aren't getting any easier. With an explosion of new offerings, it's hard to know when and how best to spend your marketing dollars. In compiling this report, Inc. looked for developments that are new and creative but also effective and affordable--and, of course, well suited to nimble, entrepreneurial companies. Use them creatively, and you just might transform your business.
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- A Digital Makeover for the Modeling Business
How Ford Models became the hottest thing YouTube. - Viral Video: Get Ready for Your Close-up
Three more case studies of success - Blogging: More Than Idle Chatter
Do it--and do it as if you mean it.
