INC. MAGAZINEMarch, 01 2008 Archives

Inc. magazineMarch, 01  2008

Cover Story

How Fast Can This Thing Go, Anyway?
Zipcar was a classic founder-run company--long on passion, short on cash. Until a new CEO came aboard, gave the business a seven-step tune-up, and put the pedal to the metal.


The Way I Work: Howard Lefkowitz
Lunch at Spago. Party for Céline Dion. Nightcap at Caesars Palace. Roll home at dawn. Take a dip in the scuba pool. For Howard Lefkowitz, CEO of, it's just another day at the office.

What to Pay Your Top Team
Are you paying your CFO too much, too little, or just the right amount? What about your technology chief? Or your operations expert? Read on and find out.

Anything Could Happen
Evan Williams's first little idea shifted the culture. (You can thank him for the ubiquity of blogging.) His new business, called Twitter, will be entering your consciousness Why does this stuff happen? Because he lets it.

How I Did It: Laurel Touby, Mediabistro
New York Story: From poor, lonely writer to hostess with the mostest.

Advice & Strategies

The Start of a Beautiful Friendship
Partnering with your customers on R&D.

May I Handle That for You?
Companies that will take payroll--and the rest of the HR department--off your plate.

Dollar Doldrums
How American companies are beating the currency crunch.

Will Work for Equity
Why Arizona Bay started taking stock from its customers instead of cash.

White Cat Media Tells You Where to Get a Bargain
Now it's shopping for $1.5 million.

Sales + Marketing
Bright Lights, Big Impact
Why digital billboards are growing in popularity.

Prime-Time Exposure
How companies can make a splash in the big-money world of TV product placement--without spending a dime.

Traffic's Up; Website's Down
Preventing costly crashes.

Dear Customer…
Managing e-mail campaigns.

Case Study
His Banking Industry Software Never Caught On, So Bill Randle is Now Targeting the Health Care Market
Can he hang on long enough to succeed?

Ask Inc.
Partnerships and Selling Your Company
The legal options for a minority owner. Plus, how to prepare your company for sale.

Behind the Scenes
Behind the Scenes: Companies at the Heart of Everyday Life
Bedford Toll Plaza, Bedford, New Hampshire 1.12.08, 5:27 P.M.


War Stories
Five years after the start of the Iraq war, entrepreneurs reflect on how it has changed their lives.

Title Creep: the Chief Revenue Officer
Why a job title left over from the dot-com days is suddenly ubiquitous.

Your Turn in the Spotlight
Business for sale: A Tennessee company that produces events and concerts, for $2 million.


Norm Brodsky
Norm Brodsky

Street Smarts
Street Smarts: The Simon Cowell of Sales
Few things are more fun--and productive--than critiquing someone else's sales performance.

Joel Spolsky
Joel Spolsky

How Hard Could It Be?
How Hard Could It Be?: Lessons I Learned in the Army
A general's pep talk taught me that a leader can't lose sight of what it means to be a grunt.

Leigh Buchanan
Leigh Buchanan

Legacy Ken Hendricks, 1941-2007
A common man who achieved uncommon things.

The Inc. Life

Things I Can't Live Without: David Koretz
David Koretz: President and CEO of BlueTie • Pittsford, New York.

My Place: Blake Mycoskie's Cozy Cruiser
Adventures in Entrepreneurial Living.

Views & Opinions

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