A Buyer's Guide To Events
Looking for a little ROI among the RSVPs? Here's what sponsors pay (and the benefits they receive) at events of all sizes.
Marine Corps Marathon
Sponsors' names are on the race's website, on signs and posters, and in electronic messages sent to family and friends during the race to help them track a runner's progress.
State College, Pennsylvania
This Penn State tradition draws 15,000 people each February. Top-level sponsors can expect loads of signage and access to a VIP hospitality suite.
Great American Barbecue Festival
Kansas City, Kansas
Sponsor an eating contest, and you can enter a team in the barbecue competition. The event draws 60,000 each May.
Your logo appears in ads online, on TV, and in the newspaper; plus, you can be the lone sponsor of a particular event, such as the Jill & Jill sawing competition (pictured).
Junior Zoo Halloween Party
Palo Alto, California
Eager to reach the Silicon Valley elite? This party at the local zoo is marketed to every child in the school district.
- Seattle Opera
Sponsor an educational lecture preceding a performance, and your signs will appear at the entrance of McCaw Hall, the opera's recently renovated 2,900-seat venue.
- Mini Grand Prix
Durham, North Carolina
Teams race mini Nascar-style cars in this Duke Children's Hospital fundraiser. Sponsors get to field a team and keep the car that bears their logo.
- Miss Arkansas Pageant
Hot Springs, Arkansas
Sponsors get four tickets to the event and two full-page ads in the program. They also have the right to one appearance by the winner at their office or a company event.
Set up signs and a table at this Easter egg hunt, where you'll mingle with Microsoft moms and dads. There's also a pancake breakfast.
- Maine Lobster Festival
Sponsors pay to host individual events like the kids' lobster-eating contest and have permission to use the lobster festival's logo in their marketing literature.