The Inc. Life: Things I Can't Live Without: Alison Nelson
BY Aviva Yael
Alison Nelson, Founder and owner of Chocolate Bar • New York City
Alison Nelson likes to experiment with chocolate, even down to the wrappers. Chocolate Bar, her chain of sweets shops that launched in 2002, serves truffles, pastries, chocolate drinks, and more than 40 types of chocolate bars, some of them decorated by local artists. The company, which saw sales reach $3 million last year, has 35 employees and three stores in New York and New Jersey. Nelson recently partnered with a Dubai-based company to open 30 more stores in the Middle East.
"This chaise is functional and beautiful. In the evening, I like to lounge here and read through my books, newspapers, and magazines."
"It's a vintage General Electric from the '40s, made of solid cherry. We got it at Alan's Alley Video, an independent video rental place. The owner also sells antiques. He doesn't mark things up outrageously like everyone else in the city."