"[I]nstant, mindless cutting of R&D or training or salesforce travel in the face of a downturn is often counterproductive -- or, rather, downright stupid. Tough times are in fact golden opportunities to get the drop, and the longterm drop at that, on those who respond to bad news by panicky across-the-board slash and burn tactics and moves that de-motivate and alienate the workforce at exactly the wrong moment."