Dec 1, 2008

Naming Rights and Wrongs

 
NameThis, an online service launched in August, lets businesses crowdsource their branding efforts. Are user-generated trademarks any good? The suggestions produced by NameThis for three different clients (see below) underscore how difficult it can be to come up with a great name.





The Company Top Suggestions From the Reject Pile
A company that authenticates and stores electronically signed documents Integrity Archive
Sealedsafe.com
The Documint.com		 E-trust
CertiFiles
Trustipository
A company launching a line of hunting apparel, including T-shirts and hats Killer Couture
Buckshot Apparel


Trigger Happy		 Predator Outfitters
Shoot the Shirt
WhatIsForDinner
Nonprescription tablets to alleviate premenstrual syndrome Psycla, sold at controlthecycle.com
Preventoms
Qwellia		 Monthless
Prelief
PMScape