Naming Rights and Wrongs
NameThis, an online service launched in August, lets businesses crowdsource their branding efforts. Are user-generated trademarks any good? The suggestions produced by NameThis for three different clients (see below) underscore how difficult it can be to come up with a great name.
|The Company||Top Suggestions||From the Reject Pile|
|A company that authenticates and stores electronically signed documents||Integrity Archive
|A company launching a line of hunting apparel, including T-shirts and hats||Killer Couture
Shoot the Shirt
|Nonprescription tablets to alleviate premenstrual syndrome||Psycla, sold at controlthecycle.com