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36
BRANDING

Naming Rights and Wrongs
 

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NameThis, an online service launched in August, lets businesses crowdsource their branding efforts. Are user-generated trademarks any good? The suggestions produced by NameThis for three different clients (see below) underscore how difficult it can be to come up with a great name.





The Company Top Suggestions From the Reject Pile
A company that authenticates and stores electronically signed documents Integrity Archive
Sealedsafe.com
The Documint.com
E-trust
CertiFiles
Trustipository
A company launching a line of hunting apparel, including T-shirts and hats Killer Couture
Buckshot Apparel


Trigger Happy
Predator Outfitters
Shoot the Shirt
WhatIsForDinner
Nonprescription tablets to alleviate premenstrual syndrome Psycla, sold at controlthecycle.com
Preventoms
Qwellia
Monthless
Prelief
PMScape
Last updated: Dec 1, 2008




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