INC. MAGAZINEMarch, 01 2009
Archives
Cover Story
"It's Going to Be Big"
Marc Ecko always had the dream. Over time -- it wasn't easy -- he developed the skills. Here, he talks about how he got smart, why his billion-dollar clothing company is really a marketing company, and what a T-shirt king can learn from going upscale
Features
The Ultimate Business Makeover
Have you ever thought about making a massive change? Meet five entrepreneurs who did. Facing tough challenges, they took radical steps, remaking their products, markets, executive suites -- even their personalities
- The Personality Makeover
- The Product Makeover
- The Real Estate Makeover
- The Leadership Makeover
- The Brand Makeover
The Wexley Way
In the advertising racket, the future is coming up fast. Or maybe it's already here, at an obstreperous little agency called Wexley School for Girls
The Coolest College Start-ups
Meet the future of American business. To quote one of the companies' websites, "Prepare for awesomeness."
- Yale University:
MySpace Meets World of Warcraft - University of Missouri:
A New Life for Old Phones - Indiana University:
A Jolt of Energy, Minus the Crash - University of California, Berkeley:
A Place to Find Great Internships - University of Pennsylvania:
Bottled Water You Can Feel Good About - Massachusetts Institute of Technology:
Saying All the Right Things - University of Michigan:
A T-shirt Line With Great Word of Mouth - University of Southern California:
Smells Like Team Spirit - University of Houston:
The Doughnut King of Texas
Advice
Behind the Scenes
Behind the Scenes
Hattiesburg Train Station, Hattiesburg, Mississippi | 12.19.08 9:30 a.m.
Launch
Marketing: A Wine Derivative
Blogger Logic
Hip Today; Test Tomorrow
Pandora's Near-Death Experience
Founder Tim Westergren tells how millions of fans rescued Web radio
We Asked, You Twittered
What's the best part of owning your business?
A Skimmer's Guide to the Latest Business Books
Business for Sale: A Louisiana Racetrack for $6.75 Million
Guidebook
How to: Create a Smart Credit Policy
Innovation
Innovation: The HyDRAS Robot
The Goods
Bookmark This: New Tools to Simplify Your Schedule
The Goods: Flash and Substance
A new crop of portable drives offers more than just storage
Getting Paid
Accept credit card payments on the go
The Portability Revolution
Four netbooks for business users
Have Fun at the Airport
Five cures for the layover blues
Things I Can't Live Without
One bag to hold it all
A Computer in a Pen
Have you ever wanted a pen that could play the piano, solve math problems, record a lecture, speak Spanish, and translate your handwriting into type? No? Well, you do now.
Strategy
Pricing: How Low Can You Really Go?
Businesses reexamine their prices
Elevator Pitch
Rescue Air Systems helps firefighters breathe as they battle high-rise blazes. Can it get $10 million?
Sales & Marketing: He Can Close, But How Is His Interpersonal Sensitivity?
Testing sales recruits
Leadership: Armed With Data
How the military can help you learn from your mistakes
One Company's Budget: Getting Back Into Shape
An IT department overhaul
Columns
Norm Brodsky
Street Smarts
Surviving the Recession
It requires conquering your fears and making the right choices. Many business owners won't do either
Joel Spolsky
How Hard Could It Be?
Start-up Static
A new business is like a shortwave radio. You have to fiddle patiently with all the dials until you get the reception you want
Jeff Bailey
Legacy
A Man of Parts
Andrew McKelvey, 1934 -- 2008


