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INC. MAGAZINEMarch, 01 2009 Archives

Inc. magazineMarch, 01  2009

Cover Story

"It's Going to Be Big"
Marc Ecko always had the dream. Over time -- it wasn't easy -- he developed the skills. Here, he talks about how he got smart, why his billion-dollar clothing company is really a marketing company, and what a T-shirt king can learn from going upscale

Features

The Ultimate Business Makeover
Have you ever thought about making a massive change? Meet five entrepreneurs who did. Facing tough challenges, they took radical steps, remaking their products, markets, executive suites -- even their personalities

The Wexley Way
In the advertising racket, the future is coming up fast. Or maybe it's already here, at an obstreperous little agency called Wexley School for Girls

The Coolest College Start-ups
Meet the future of American business. To quote one of the companies' websites, "Prepare for awesomeness."

Advice

Behind the Scenes
Behind the Scenes
Hattiesburg Train Station, Hattiesburg, Mississippi | 12.19.08 9:30 a.m.

Launch
Marketing: A Wine Derivative

Blogger Logic
Hip Today; Test Tomorrow

Pandora's Near-Death Experience
Founder Tim Westergren tells how millions of fans rescued Web radio

The Ticker

We Asked, You Twittered
What's the best part of owning your business?

A Skimmer's Guide to the Latest Business Books

Business for Sale: A Louisiana Racetrack for $6.75 Million

Guidebook
How to: Create a Smart Credit Policy

Innovation
Innovation: The HyDRAS Robot

The Goods
Bookmark This: New Tools to Simplify Your Schedule

The Goods: Flash and Substance
A new crop of portable drives offers more than just storage

Getting Paid
Accept credit card payments on the go

The Portability Revolution
Four netbooks for business users

Have Fun at the Airport
Five cures for the layover blues

Skip That Phone Tree

Things I Can't Live Without
One bag to hold it all

A Computer in a Pen
Have you ever wanted a pen that could play the piano, solve math problems, record a lecture, speak Spanish, and translate your handwriting into type? No? Well, you do now.

Strategy

Pricing: How Low Can You Really Go?
Businesses reexamine their prices

Elevator Pitch
Rescue Air Systems helps firefighters breathe as they battle high-rise blazes. Can it get $10 million?

Sales & Marketing: He Can Close, But How Is His Interpersonal Sensitivity?
Testing sales recruits

Leadership: Armed With Data
How the military can help you learn from your mistakes

One Company's Budget: Getting Back Into Shape
An IT department overhaul

Columns

Norm Brodsky
Norm Brodsky

Street Smarts
Surviving the Recession
It requires conquering your fears and making the right choices. Many business owners won't do either

Joel Spolsky
Joel Spolsky

How Hard Could It Be?
Start-up Static
A new business is like a shortwave radio. You have to fiddle patiently with all the dials until you get the reception you want

Jeff Bailey
Jeff Bailey

Legacy
A Man of Parts
Andrew McKelvey, 1934 -- 2008

The Inc. Life

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