The world's largest community of software developers and graphic designers is now ready to serve small companies. Since 2001, TopCoder has been holding coding and design competitions to help companies like ESPN develop new software tools, websites, and logos. Late last year, it launched TopCoder Direct, a do-it-yourself version that allows small and midsize companies to get in the game. Log in at topcoder.com/direct, describe what you want, and determine how much money you will award the first- and second-place finishers. When the submissions come in, you pick the best. A prototype for a simple website might cost $1,200.