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Recruiting: Tapping the Talent Pool

How to use skill tests, applicant tracking software, video interviews, and industry-specific job sites to find the best candidates in a large stack of resumes.

Despite the mass layoffs dominating the headlines, plenty of companies are still hiring. But doing one's part to lower the unemployment rate can present some challenges. Just ask Raising Cane's, a chain of 80 fast-food restaurants that booked sales of about $140 million last year. The Baton Rouge, Louisiana -- based company, which has 3,500 employees, recently decided to open another office in Dallas. To staff it, Clay Dover, the company's president, needed to hire 32 people, including a receptionist and a human resources manager. Dover's first step was to post the positions on major online job boards such as Monster and CareerBuilder.com. He also bought ads in The Dallas Morning News and on local radio stations. Within days, the company had received more than 10,000 resumés, so many that Dover wound up hiring a local recruiting firm to help him screen and interview the applicants.

"We wanted to find the very best people, so we cast as wide a net as we possibly could," says Dover, who ended up paying the recruiter a six-figure fee. "But it didn't take us long to realize that we wouldn't be able to handle it alone."

Unfortunately, not every business has the deep pockets to enlist a recruiter. Here are some tips and tools that do-it-yourselfers can use to take advantage of the employer's market without getting buried under a stack of resumés.

Keep it in the industry

Using online job boards that target a particular industry or city is an easy way to reduce the number of applicants that are either unqualified or too far away. Jobing.com, for example, maintains 41 city-specific job sites in 19 states, and Beyond.com hosts more than 15,000 industry-specific communities in which employers can post jobs and view resumés. SnagAJob.com's niche is hourly jobs. Many job boards now let companies create automated e-mail responses and draft prescreening questions that help whittle down the number of resumés. Eggsprout.com, a Seattle job board, uses an algorithm to recommend candidates, similar to the way Amazon.com recommends books based on past purchases. No matter where you post openings, try to clearly specify a job's requirements. That way, says Shawn Boyer, CEO of SnagAJob, "you set the candidate's expectations, and you won't get as inundated with applicants."

Go for a knockout

Not so long ago, only big companies could afford applicant tracking software, which makes life easier by compiling candidates into a searchable database. Today, however, there are many inexpensive options for small and midsize companies. Web-based programs from Taleo, NuView Systems, and Accolo, for example, are designed to accept resumés and automate much of the screening process. NuView, which costs about $6 to $15 per month per user, can instantly ask candidates questions when they submit a resumé, such as, "What is your level of education?" Certain answers can be set up as "knockouts," says Shafiq Lokhandwala, the company's CEO, meaning that if a candidate doesn't give the desired answer, the software will send an e-mail that all but says, "Thanks, but no thanks."

Give out grades

One popular way of screening candidates is to test skills early in the application process. There are online tests that assess an applicant's typing speed, proficiency at QuickBooks accounting, or even ability to sell over the phone. Companies such as PreVisor and Kenexa offer close to 1,000 online assessments, with prices ranging from a couple of bucks to $50 a test.

Poll your inner circle

Tapping friends and employees for recommendations is a time-honored hiring approach, and social networking sites such as LinkedIn, Facebook, and MySpace have made it easier than ever to mine company contacts. Some employers, like Kevin Mercuri, president of Propheta Communications, a public relations firm in New York City, are turning exclusively to their social networks to fill open positions. Mercuri, who stopped running ads on Craigslist after being inundated with resumés, now announces job openings through LinkedIn. "I get people vouching for each applicant, so I don't have to spend hours sorting through resumés," he says.

Send a recording

Too many interviews, too little time? Have candidates interview themselves first. InterviewStream, a company based in Bethlehem, Pennsylvania, records online video interviews for about $30 to $60 a pop. It works like this: The candidate receives an e-mail invitation with a link. When he or she clicks on the link, a video pops up with an interviewer who asks prerecorded questions chosen by the company. The candidate's answers are captured via webcam. Employers have the option of allowing candidates to review and rerecord their answers. Hiring managers can go through the videos at their convenience.

A similar service, VoiceScreener, from HarQen, a Milwaukee-based start-up, conducts automated phone interviews. Employers prerecord questions, and candidates are given about three minutes to answer. The audio responses are compiled online. Hiring managers can listen to them, make notes, and share them with others. VoiceScreener is still in free beta testing, but Kelly Fitzsimmons, HarQen's CEO, plans to charge a monthly fee. "We've made it easier for employers to evaluate personality instead of just a piece of paper," she says.

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Last updated: Apr 1, 2009

DARREN DAHL

Darren Dahl is a contributing editor at Inc. magazine, which he has written for since 2004. He also works as a collaborative writer and editor and has partnered with several high-profile authors. Dahl lives in Asheville, North Carolina.




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