The Squidoo founder and author blogs about learning how to embrace change.
Businesses often try to maintain the status quo, writes Seth Godin (see sethgodin.typepad.com). But reflexively defending your brand is wasted energy:
"The best way to get smarter, to embrace and to cause change and to triumph in times of market turmoil is to adopt the scientific method. Ask yourself, 'What do I believe that's wrong? How can I change the way I do things? What works? What doesn't?'…Restlessness and the scientific method…create a culture of testing and inquiry that can't help but push you forward."