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SOCIAL MEDIA

Blogger Logic: Seth Godin on Change
 

The Squidoo founder and author blogs about learning how to embrace change.
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Businesses often try to maintain the status quo, writes Seth Godin (see sethgodin.typepad.com). But reflexively defending your brand is wasted energy:

"The best way to get smarter, to embrace and to cause change and to triumph in times of market turmoil is to adopt the scientific method. Ask yourself, 'What do I believe that's wrong? How can I change the way I do things? What works? What doesn't?'…Restlessness and the scientific method…create a culture of testing and inquiry that can't help but push you forward."

Last updated: Oct 1, 2009




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