Fried, whose Chicago-based company created the popular collaboration program Basecamp, distinguishes himself from most bloggers by being suspicious of buzzwords, hoopla, and trends that have yet to turn into sustainable businesses. For more on Fried, see The Way I Work.
"Name a great company that was built to flip. I can't name one. Great companies are built to build, to grow, to mature, to make a difference eventually. Not to sell to someone in a couple years. A sale is a side-effect of building something great, it shouldn't be the motivation for building something great."